WELCOME TO THE CASA NOBLE BLOG

Casa Noble Tequila is Featured in Wine and Spirits Magazine for August 2009

Casa Noble Tequila is Featured In Wine Enthusiast Magazine

Casa Noble Tequila was Featured an in extensive 4 page article in the Wine Enthusiast Magazine for the July 2009 Issue.

Casa Noble Sponsors LA FIlm Festival at BOA Steakhouse Opening

David Ravandi and Scarlett Johansson

Photo: John Shearer
On Tuesday, June 16, the Los Angeles Film Festival (LAFF) had its kick-off party at the new 13,000-square-foot BOA Steakhouse at the Luckman Plaza on Sunset Boulevard. There were close to 300 guests in attendance at the event, which was sponsored by Casa Noble tequila. Of course, our favorite guest was Miss Scarlett, seen here with Casa Noble's co-owner/president David Ravandi.
Two of the signature Casa Noble cocktails served throughout the evening at the main bar were The Nobelita (Casa Noble Organic Crystal Tequila, Fresh Pomegranate Juice, and Organic Orange Juice) and the Teqtonic (Casa Noble Organic Crystal Tequila and a splash of Tonic). You can get the recipes and more by visiting http://www.casanoble.com/

Casa Noble Tequila Editorial Featured in Angelino, CS, Houston, and Riviera Magazine

Casa Noble Tequila is featured in Angeleno, Chicago Social, Houston, and Riviera Magazines in the June 2009 Issues with the following Feature:

Check out the Editorial yourself and pick up the Magazine:

Casa Noble Tequila is Featured on Tasting Panel for June 2009 Issue

The acclaimed industry magazine, Tasting Panel, will be featuring Casa Noble Tequila in the June Issue of 2009.

Casa Noble Sponsors Boffi Kitchen and Bathroom Design Debut for 2009

The Boffi showroom in Beverly Hills debuted their newest line of sleek Kitchen and Bath designs on May 21, 2009 with a savvy cocktail event sponsored by Casa Noble Tequila.

BOFFI L.A. celebrated its opening in June 2002 with a new concept store that was created by Boffi and the world renowned architect Piero Lissoni. It's state of the art experimental design and advanced manufacturing has led Boffi to be one of the most exclusive designs available to date.

Exclusive Casa Noble Tequila Pairing at Cyclone Anaya's in Texas

The Dallas Voice and TravelLady.com joined Casa Noble Tequila's Founding Partner Jose Hermosillo at Cyclone Anaya’s Mexican Kitchen in Oak Lawn, Texas on May 20, 2009 for an intimate introduction to Casa Noble’s Luxury Tequila line. Guests we greeted with Casa Noble’s signature cocktail, The Nobelita, perfectly blending Casa Noble Crystal with POM Pomegranate Juice and Organic Orange Juice. The Casa Noble Margarita with fresh lime and Grand Marnier was a great way to start the evening and prepare for an exquisite pairing with delectable dishes from the Cyclone Anaya's Mexican Kitchen. The Smooth Citrus flavors of the Casa Noble Crystal teamed up with Shrimp Ceviche to kick the night off right. The 364 day aged Casa Noble Reposado boasted smoky notes with a spicy finish while beautifully matched with Lobster and Crab Enchiladas. To round off the night the 2-year Anejo. The Tres Leches was able to balance the butterscotch tones of the Anejo perfectly. The wonderfully enhanced dining experience was noted by all.

From Left to Right: Arnold Jones with Dallas Voice, Madelyn Miller with TravelLady.com, and Jose Hermosillo, Casa Noble Tequila Founding Partner

Adidas Customize Your Life Party Hosted By Angelino Magazine and Casa Noble Tequila

Exclusively selected Adidas shoppers were invited to the nationwide Customize Your Life Party on Wednesday May 20th at the Adidas Originals location on Melrose.

Local Artists were in attendance to create custom Originals shoes for lucky guests.

Tres Agaves and BiteClub's Hosts Hottest Mixologist Competition in Sacremento Featuring Casa Noble Tequila

Monday Night @ Tres Agaves rocked the house with the hottest Tequila and mixology contest in Northern California

With the help of Tres Agaves Mexican Kitchen & Tequila Lounge, BiteClub hosted yet another amazing Service Industry Networking Event -- this time with an interactive twist.

Six of Greater Sacramento's best bartenders competed in a mixology competition using their choice of either Casa Noble or Corralejo Tequila. The twist - everyone in attendance got the opportunity to sample each of the six cocktails and vote for their favorites.
Over 150 people filled Tres Agaves' patio in support of this networking event. 150 people on a Monday night!!! Our six contestants were the rockstars of the evening. Only a 40 vote difference came between the six contestants -- First and Second place varied by only 3 votes.

Contestants had 30 minutes each to prepare batches of their tasting tequila mixes to share with the crowds. Homemade ingredients, infusions, tonics, and syrups were encouraged.
Saan the bartender from Blue Cue created the "Vero T" and hailed the First Place title. (Check out the ingredient list below).
The team at Tres Agaves was amazing to work with and offered up quite a spread along with offering each BiteClub member a bottle of Tres Agaves nectar to take home. If you missed the event, make sure to visit Tres Agaves for their next happy hour to enjoy their Tres Agaves Margaritas, discounted beers, and their amazing taco stand.
Another twist to BiteClub's events was the addition of an educational component. A tasting station featuring full lines of both Casa Noble and Corralejo Tequila. Educators presented details on the maturity of each tequila, how they extract their sweet nectar, and the differences between Blanco, Anejo, and Reposado.
What were the Sacramento's Hottest Mixologists able to come up with?

Sann's Vero T cocktail featured on BiteClub's Daily Drink application - as seen on FaceBook, Myspace, & Friendster.
Chris Tucker from The L Wine Lounge & Urban Kitchen "La Fresa"
2 oz Casa Noble Crystal tequila1 oz Strawberry Shrub1/2 Fresh Lime juiceAncho Chile and Fleur de Sel rim

Eric's El Facilito cocktail featured on BiteClub's Daily Drink application - as seen on FaceBook, Myspace, & Friendster.
Matticus Fry from Plan B Restaurant "Dreams of Eden"
Casa Noble CrystalSt. Germain Elderflower liqueurHabiscus teaHabiscus infused coconut water

Mattic Fry's Dreams Of Eden cocktail featured on BiteClub's Daily Drink application - as seen on FaceBook, Myspace, & Friendster.
To View the Entire Event Coverage Visit:

http://www.biteclub.com/bc/index.cfm/profiles/tresagaves/blog/monday-night-tres-agaves-rocked-the-house-with-the-hottest-tequila-and-mixology-contest/

HOPE Poker Tournament at Fred Segal Sponsored by Casa Noble

Meridian Spring Garden Benefit Sponsored by Casa Noble Tequila

The Third Annual Meridian Spring Benefit, An Evening in Yucatan, was hosted by The Meridian International Center and Sponsored By Casa Noble Luxury Tequila on Thursday May 7th, 2009 in Washington, D.C.

Ambassador James R. Jones, U.S. Ambassador to Mexico (1993-1997) was honored for his long-time service as Meridian International Center's Chairman of the Board of Trustees.

The exclusive guest list enjoyed the cuisine of one of Yucatan's most renowned chefs, Beatriz Peralta, and was entertained with a live band brought directly in from Yucatan.

The Meridian International Center is a non-partisan, non profit, organization based in Washington, D.C. that builds sustainable partnerships between America and the world by engaging the public and private sectors through leadership exchanges, idea exchanged, cultural diplomacy, and virtual connections.

Casa Noble's Jose Hermosillo and Otto Hoernig with Ambassador James R. Jones in the middle

Casa Noble's Jose Hermosillo and Otto Hoernig with Current Mexican Ambassador to the U.S. Auturo Sarukhan in the middle

Casa Noble Featured in Tasting Panel May 2009 Issue

Celebrating Cinco De Mayo with Casa Noble!

Casa Noble Tequila was featured in multiple media venues accross the nation in efforts to raise the sipping bar in Cinco De Mayo celebrations everywhere.

Casa Noble was featured on NBC's Today Show. To view the clip, click here:
http://today.msnbc.msn.com/id/26184891/vp/30577912#30577912

Casa Noble also featured on KCRA Morning Show. To view the clip, click here:
http://www.youtube.com/watch?v=Zci1loB7ZPQ

Want to know what celebrations are taking place in your area? Check out Casa Noble on When.com:
http://blog.when.com/2009/04/30/cinco-de-mayo-fiestas-around-the-country/

The LA Food Examiner Features Casa Noble : http://www.examiner.com/x-1537-LA-Food-Examiner~y2009m4d30-Cinco-de-Mayo-tequila-tasting-party

AOL Digital City “Drink World” Gives the Top 5 Reasons to Drink: http://www.digitalcity.com/2009/05/01/cinco-de-mayo-drink-o-may-09/ (Casa Noble Añejo listed on second page)

AOL Digital City Shows You How To Throw a Great Office Party with Casa Noble: http://www.digitalcity.com/2009/05/01/planning-a-cinco-de-mayo-office-party-with-post-its/

Rare Daily Los Angeles Featured a Cinco De Mayo Agenda- Check out where you can get Casa Noble Tonight!
http://la.raredaily.com/homefeature/cinco_de_mayo_guide_2009/

Ideal Bite Presents the Bitter Margarita for all Organic Lovers alike, Try it out! http://www.idealbite.com/tiplibrary/archives/tequila-mockingbird

Casa Noble Supports Edgewood Center for Children

The 43rd Annual Edgewood Fair was a huge success. Guests celebrated and shopped “Around the World” at the lavish two-day fundraiser benefiting Edgewood Center for Children and Families. The preview party featured a VIP reception with music by DJ Kelley B, gourmet food, full service bars, specialty cocktails from celebrity mixologists, Casa Noble Tequila tastings, an outdoor cigar bar, amazing auctions, and unique shopping. One of the most popular silent auction items was the Casa Noble VIP tequila tasting party to be held at a gorgeous Pacific Heights home catered by an exquisite chef from Tante Marie cooking school for 30 to 50 guests. The following day, guests attended a sold out luncheon with guest speaker Kelly Corrigan, author of The Middle Place, followed by shopping with one-of-a-kind boutiques from around the country. The reading was in honor of all the mothers in the room. The two day event brought in a tremendous amount of support and funding for the nonprofit and continues to exceed guest’s expectations year after year.

Casa Noble Trucks Roll Out

As of May 2009 Casa Noble Trucks Have Rolled Out Distributing Our Premium Tequila All Over Boasting the New Bottle Decanter

DC Scores Soccer Ball Sponsored by Casa Noble

On April 30, 2009 Casa Noble Tequila sponsored the DC Scores Soccer Ball Fundraising Event in Washington, D.C. to promote prevention of Childhood Obesity and Illiteracy.
DC SCORES is a nonprofit organization whose mission is to empower students in urban communities using soccer, writing, creative expression, and service-learning. With teamwork as the unifying value, DC SCORES inspires youth to lead healthy lifestyles, be engaged students, and become agents of change in their communities.

Bloomingdale's Spring Glam Private Shopping Event

Casa Noble Tequila sponsored The Spring Glam Event: The Guide To The Season's Top Essentials, at Bloomingdale's in Century City on Thursday, April 23rd.

The exclusive social group BuzzGirls was in attendence for the night of Casa Noble cocktails and designer labels which was led by, Angelino Magazine's Deputy Editor, Jade Chang to identify the season's hottest picks.

Supper Club Dinner Party at Luau

The Supper Club was founded as an exclusive private members club that travels from venue to venue organizing exceptional events in the hottest, most exclusive resturants in the Los Angeles Area. The Supper Club mission is to bring together the most interesting and talented people in unique places for parties that create and promote the most inticing networking options available.

SLS Hotel Spa Ciel Opening with Casa Noble

Casa Noble sponsored an enchanted evening celebrating the opening of Ciel- Spa at SLS, the essence of serenity and delightful discovery, on Wednesday, April 22, 2009.
The trendy new SLS Hotel welcomed an exclusive guestlist to sip, savour, mix and mingle between the Altitude rooftop pool deck and the 2nd floor Ciel, where guests enjoyed "Spa Tapas" (mini treatments) and snacks by the highly acclaimed chef Jose Andres.

Casa Noble Featured on Dude and the Duder at The Gasconade.com

PATRON BEGONE

Tuesday, April 21, 2009

The Gasconade

Dude and Duder

Im really sick and tired of everybody thinking that Patron is the end all be all of Tequila. ITS NOT. For those of you who like to mix things up a bit and jump off the hype bandwagon try this. The hard part is finding it.Casa Noble has been producing tequila for as long as the United States has declared its Independence. That long history only amounts to near-perfect techniques and closely guarded trade secrets which make their product truly unique. A careful selection of mature agave pinas are slow-cooked, then fermented, and triple distilled. Ranging from silver, the Casa Noble Crystal, to the most refined, the Añejo, every spirit has its own character and can be distinguished by the color of the hand-blown decanter that comes with it. It'll run you about $60.

DONE!!

....it's me CHESS

To View The Gasconade Website Directly:

http://thegasconade.blogspot.com/2009/04/patron-begone.html

Casa Noble Tequila is Featured on Luxist.com

Casa Noble Tequila Receives USDA Organic Certification

Posted Apr 19th 2009 11:00AM
By Alison Wellner
Filed under: Spirits
Hello Luxist community! I'm new to the team and looking forward to joining the conversation. There's probably more than you'd ever want to know about me here, but in short, I travel the world about a third of the time in search of what's cool, fascinating and fabulous. And the rest of the time ... well I do the same thing at home, either in New York City or in Litchfield County, CT.So I will be toasting tonight with Casa Noble tequila, which just received USDA organic certification. It still doesn't quite qualify as health food, but Casa Noble's triple-distilled tequilas are made from the organically-grown slow roasted hearts of blue agave cactus, fermented without additives, and aged in French White Oak barrels. The Añejo rests two years in the barrels and it's smooth, woody and just a touch fruity. It retails for $59.95, and the beautifully designed purple decanter is an added bonus. In a nod to fine whiskey, Casa Noble also has started to offer a limited edition single barrel line. For this version, the Añejo rests for five years, and costs $129.95.

To View the Aritcle On-Line: http://www.luxist.com/2009/04/19/casa-noble-is-the-first-us-certified-organic-tequila/

Casa Noble Tasting at Maison 140 on The Liquid Muse.com

http://theliquidmuse.blogspot.com/

Friday, April 10, 2009

Casa Noble In Da HouseA regal drink in a stylish atmosphere is among my favorite indulgences. So, this week’s tasting with Casa Noble’s own David Ravandi at Maison 140 in Beverly Hills made my hot-list of to-do’s. One of the unique aspects of this tequila event was the pairing of Mexico’s beloved export with luscious European cheeses.Casa Noble has been a family-owned distillery since the 1700’s in the town of Tequila, Mexico. The blue agave spirit is triple-distilled and the reposado (rested) and añejo (aged) versions are aged in slightly charred new white French oak casks. Ravandi calls his unaged tequila “crystal” rather than blanco, and feels that it shows off the integrity of the Casa Noble brand. In his opinion, the quality of a tequila should be judged by the least aged tequila.Our tasting began with the cleanly distilled crystal paired with a creamy goat cheese. The flavorful reposado (aged 364 days) was lovely with a Roquefort, and the layered nuances of the newly released 2-year aged añjeo were wonderful with the Stilton. After the pairing, we sampled the Single Barrel Reposado and Single Barrel Añejo – which we sampled on their own so as not to interrupt the purity of each sip.In a few weeks, Casa Noble will celebrate its official status (by the USDA) as a Certified Organic product. And, at the 2009 San Francisco World Spirits Competition, Casa Noble’s Single Barrel Añejo was awarded with a “Double Gold” medal in the Best Extra-Añejo Tequila category. While this tequila is lovely on its own, these signature cocktail recipes served at Maison 140 will help you sip dignified Casa Noble tequila drinks in your maison.Nobelita2 parts Casa Noble Organic Crystal3 parts Fresh Pomegranate Juice1 part Organic Orange Juice1 lemon wedgeShake with ice, strain into a champagne flute or martini glass.Casa 140 (The CN version of a tequila mojito)1 oz. Casa Noble Organic CrystalFresh Mint (plucked from Maison 140’s back garden)Lime Juice1 sugar cubeMuddle mint, sugar and mint in the bottom of a wine or Rocks glass. Fill the remainder of the glass with ice cubes and a dash of Sprite

Intoxicologist.com Features Casa Noble Announcment of Organic Certification and 2009 World Spirits Award for Single Barrel Anejo

Media Release: Casa Noble’s Award-Winning Triple-Distilled Tequilas Receive Organic Certification from the USDA
Posted on April 6, 2009 by intoxicologist

The brand’s distinctive new Single Barrel line garners award recognition at the
2009 World Spirits Competition

(BEVERLY HILLS, CA; April 6, 2009)—Casa Noble, a family-owned distillery founded over 200 years ago in Jalisco, Mexico, celebrates its official endorsement from the United States Department of Agriculture (USDA) as certified organic, marking its arrival as one of only two certified organic tequilas available worldwide. Attention to authentic tequila production methods and innovative distillation approaches have in turn garnered the brand widespread accolades. Most recently, at the 2009 San Francisco World Spirits Competition, the new Casa Noble Single Barrel Añejo was awarded a double gold medal in the Extra-Añejo category.
“We are elated to be recognized as one of the world’s first organic tequilas, confirming a tradition that has been in place since our founding in 1776,” says Founding Partner Jose Hermosillo.
Adds partner David Ravandi: “Casa Noble’s dedication to preserving the environment and land allows us to produce the finest agave which results in an award-winning line of tequilas. It is flattering to receive recognition from an industry that is constantly striving to better its standard of excellence, allowing us in turn to push the creative envelope further in developing a truly exceptional product.”
At Casa Noble, each detail of the production process—from cultivating the organically grown blue agave plants to the natural fermentation, triple distillation, and lengthy aging—ensures the properties and aromas are distinguishable in its 100% Organic Blue Agave tequila. The tequila brand is unique in the fact that it oversees both the organic agave growth and distillation of the ultra-premium tequilas on its 1,500-acre privately owned family estate, distillery, and barrel house. Over the last two centuries, the agave fields, made rich with the region’s unique volcanic soil, have been cultivated without the use of synthetic fertilizers, pesticides, or herbicides to maximize the special aromatic and gustatory qualities unique to tequila, while preserving the authentic nature of the spirit. Casa Noble’s fermentation process utilizes wild natural yeast cultivated at the distillery to maintain the integrity of the organic, chemical-free process. The maestro tequilero, or master distiller, and his staff turn leftover fermented mulch (including the fibrous head and tail of the agave plants) into compost that is reused as fertilizer for the land. Casa Noble further distinguishes itself with an unusually qualitative distillation process. Most tequilas are distilled twice, but Casa Noble is triple distilled, which refines the tequila’s characteristics even further. Taking the organic process to the next level, Casa Noble spares no attention to detail, including closely monitoring its on-site water sources and wells for purity, and the careful cleaning of transportation vehicles and tools with organic cleansers.
Casa Noble’s portfolio features three distinct lines of award-winning tequila including Casa Noble Crystal, Reposado, and Añejo, the result of an all-natural, triple-distillation process, aged in French white oak barrels. Each tequila is distributed in Casa Noble’s newly created, hand-blown sculpted glass decanters adorned with the company’s distinctive new logo.
In 2009, a limited number of Casa Noble single-barrel Reposado and Añejo became available for aficionados who want to savor the unique qualities that result from extended aging in its own barrel; in addition, each bottle of the single-barrel is numbered, labeled, and signed by its makers. “Our Single-barrel tequilas define inimitable luxury and quality, serving as the ultimate expression of tequila craftsmanship,” Hermosillo notes. “Each barrel has its own distinct flavor profile, which results in every bottle offering a unique tasting experience to the consumer.”

Casa Noble Tequila retails for $39.95, $49.95, and $59.95 per 750 ml for Crystal, Reposado, and Añejo, respectively. The single-barrel Reposado and Añejo are available for $54.95 and $129.95, respectively. Casa Noble is currently exported to over 23 countries worldwide and served at high-end hotels, bars, restaurants, and nightclubs in major metropolitan cities across 39 states in the U.S., with plans of expansion in coming months. For additional information, including cocktail recipes and locations at which to purchase the brand, please see http://www.casanoble.com/, or visit Casa Noble on Facebook and Twitter.

Casa Noble Announces Organic Certification in DigitalCity.com

Drinking Green- Orangic Alcohol Making the Grade

April 5th 2009 4:19PMBy Carly Milne
Nightlife
Trends
Casa Noble tequila just landed their official organic certification from the USDA last week, making it the second of only two organic tequilas on the market. Casa Noble is the result of 200 years worth of production history from a family distillery in Jaslisco, Mexico. Theirs is a 100% blue agave tequila, naturally fermented with no additives and triple distilled before bottling. Their dedication to quality landed the company's Single Barrel Anejo Double Gold at the 2009 San Francisco World Spirit Competition. So if green is your overall goal, look for these labels next time you're hitting the liquor store. They – and you – can make a world of difference.

Casa Noble Sponsors JANUS et Cie

Dallas' finest designers and design-lovers came out to the sleek JANUS et Cie furniture showroom to scope out the newest elegant and chic fixtures for the Spring season on April 2nd, 2009. Casa Noble provided a one on one private tasting for Dallas' design elite. To compliment the divine agave tastes, Wolgang introduced a divine menu of hor d'oeuvres created for the JANUS debut.

Casa Noble Tasting with Houston's Pico's

Hundreds of Riedel glasses filled the banquet room in anticipation of 70 eager tequila aficionados pouring into the cozy Houston restaurant. Casa Noble boasted its luxury line of premium tequilas at Pico's on April 1st, 2009. This traditional venue has exposed it's loyal customers to 7 different regions in Mexico for over 25 years. Owner and Chef, Arnoldo Richards, created a delectable menu in celebration of the event. The pairing included soft shelf crabs with Casa Noble's blanco, Crystal. Water crest salad balanced the Casa Noble Reposado flawlessly. Lastly, the evening would not have been complete without a lamb shank simmered in Pencas of Agave, which graced the pallate with Casa Noble's exquisite 2 year Añejo. Casa Noble's Jose Hermosillo held the intimate tasting, including a briefing on the enticing history of tequila, the brand, and detailed production methods of Casa Noble.

Casa Noble Tequila Sponsors The Vault's 11th Annual Trunk Show Featuring Mark Nason

Casa Noble held an exclusive tasting at The Vault botique on March 26th, 2009 for the 11th Annual Trunk Show Featuring Mark Nason. The edgy boutique boasts the tredniest lines, making it the perfect fit for Mark Nason's rock couture.

To view the Mark Nason line and upcoming events visit: http://marknason.com/

Coverage of this event can be found at:

http://www.944.com/nightsites/gallery/the-vault-11th-annual-trunk-show-featuring-mark-nason/

Hugo Boss VIP Shopping Event With Casa Noble

Casa Noble Tequila sponsored Hugo Boss' Private VIP Shopping Event held at the North Park Center in Dallas on March 26th. Hugo Boss' top high profile clients were invited to share an evening of cocktails while showcasing Hugo Boss' latest trends. Casa Noble's Jose Hermosillo provided an intimate tequila tasting for the event's guests which was a raved by all. Divine chocolate truffles were passed and beautifully complimented the Casa Noble Anejo's rich butterscotch notes.

Casa Noble Anejo Featured on Mens.Style.com

Written Under the Influence: Casa Noble Anejo

No, you're not seeing double (though we came close): We have already weighed in on Casa Noble's silk-smooth añejo in our Añejo Hotlist. But when the brand let us know that they issued a new añejo expression at the beginning of this year, we felt it was our duty to you to give the stuff a try. Still aged in French white oak, the sauce is now aged for only two years instead of the previous version's five. (A good thing apparently isn't worth the wait.) The resulting quaff is almost candy-sweet, with rich butterscotch and vanilla flavors complemented at the end by a welcome hit of pepper—without which Casa Noble might skirt dangerously close to Werther's Originals territory. As it is, however, it's a great sipping spirit, even more so now that it's reduced to a wallet-friendlier 60 bucks. The main casualty of that price break, as far as we can see? The real-gold embellishments that adorned the older tipple's bottle. Fine by us—no need to gild the lily.

-MATTHEW SCHNEIER

The Web Portal for GQ and Details Magazine Featured Casa Noble Tequila in the article "Written Under the Influence: Casa Noble Anejo"

Check it out Under Material Interest - Breaking News on Stuff That Matters (March 24th
http://men.style.com/news/blog/2009/03/written-under-t.html

Casa Noble Sponsors DK Vouge Designers and Susan G. Komen For The Cure

Pink Bracelets were worn proudly by all at the Designers Series 7 Event. Sponsored by DK Vouge and Casa Noble Tequila, one of the top interior design events in Los Angeles, was in support of the Susan G. Komen's For The Cure, in the fight against breast cancer. March 19th, the Designers Series 7 event showcased Fritz Hansen Series 7 collectors chairs presented by dk Vouge. James Blakely, winner of the Angeleno/ASID 2009 Design Completion, debuted his version of the series 7 chair as well. Rounding off the cocktail hour, a raffle was held in honor of The Susan G. Komen Foundation.

The Susan G. Komen Foundation is the world’s largest grassroots network of breast cancer survivors and activists working together to save lives, empower people, ensure quality care for all, and energize science to find the cures. They have become the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.

The Event was Held at the DK Vouge Los Angeles Showroow

All proceeds went Susan G. Komen's For The Cure Foundation

IWC Preview Sponsored by Casa Noble

The IWC, International Watch Co. Schaffhausen Switzerland, Since 1868, hosted an Eveing of luxury cocktails and hor d'oeuvres in celebration of their latest collection of time pieces. The ExlusiveEvening Preview at the New IWC Beverly Hills Boutique on Tuesday, March 3rd, 2009 was sponsored by Casa Noble, serving the signature cocktail, the Nobelita. The incredible new line of time pieces were raved by all.

The New IWC Schaffnausen Boutique in Beverly Hills

Casa Noble Nobelitas and Teqtonics were Served

Modern Luxury's Allan Klein and Michael Kong along with Casa Noble's David Ravandi and Wells Fargo Investment's Brian Firring

Casa Noble Tequila and The Berman Gallery Present the Group Exhibition Rock, Paper, Scissor

The Los Angeles Times calls the exhibition "an indie dream lineup"

Robert Berman Gallery is pleased to present the group exhibition Rock, Paper, Scissor on view February 28 – March 21, 2009. The highly anticipated opening was proudly sponsored by Casa Noble Tequila on Sunday, March 1st partnered with an early afternoon show with various local band performances. The exhibition features noteworthy artists who freely use, base imagery on, thrive, and excel in both the mediums of visual art and music. The artists taking part in the show are Raymond Pettibon, Daniel Johnston, Ron English, Gibby Haynes of the Butthole Surfers and Thurston Moore, Kim Gordon and Lee Ranaldo of Sonic Youth.

Casa Noble's, David Ravandi with Infamous Contemporary Political Artist Shepard Fairey. (Most recently known for the United States Presidential Election Barack Obama Poster "HOPE")

Carnivale Dinner and Tasting with Casa Noble

Casa Noble held a Tequila Dinner with the vibrant Latin hot spot, Carnivale, in Chicago, on February 19th. More than 70 guests had the privileged experience of participating in a full tasting with founding partner of Casa Noble, Jose (Pepe) Hermosillo, showcasing the Casa Noble main line of Crystal, Reposado, and featuring the new 2 year old Añejo. Following the tequila the guests were able to enjoy a delectable five course dinner create by the Executive Chef Mark Mendez. The inspired restaurant was designed by co-owner Jerry Kleiner. Carnivale is an amazing display of bright colors, salsa music and some of the best Latin food in the country.To find out more about Carnivale check out: carnivalechicago.com

Casa Noble Sponsors Louis Carreon Exibit Debut at The Celebrity Vault Gallery

Louis Carreon's High Friends in Low Places was celebrated in style with an unforgettable opening reception on Friday the 13th at The Celebrity Vault, in Beverly Hills, sponsored by Casa Noble Tequila. Beverly Hills' finest came out to take part in an exhilarating night of fabulous cocktails and innovative art, in a glamourous atmosphere. 

 

Artist Louis Carreon with Casa Noble Anejo

Actor Jesse Mecalfe and Actress Cara Santana (LT) Louis Carreon and Actress Lauren German (RT)

Artist Louis Carreon and Samantha Robertson (LT) Socialite Nancy Davis, Artist Louis Carreon, and Actor Tom Arnold (RT)

To view more of Louis Carreon's Graffiti art work view: http://louiscarreon.com/

Celebrity Waiter Kick Off with Casa Noble

The Kick-Off Party celebrated the 15^th year of Dallas’ most highly anticipated spring event, the Celebrity Waiter Kick Off, hosted on February 18, 2009. As guests mingled with gala chairs April Spicer and Kendall Williams and readied their guesses about this year’s celebrity line-up, they enjoyed the Casa Noble Tequila tasting with Casa Noble's Raul Santillan, and sipped the Casa Noble signature cocktail, the Nobelita.

This year the Celebrity Kick Off was hosted at the hottest new residential/ retail development in the Dallas Arts District, One Arts Plaza.  The Celebrity Waiter Gala is an annual black-tie evening with dinner, silent and live auctions and live entertainment, benefiting the Child Abuse Prevention Center. Each year, the gala features an exciting line-up of local “celebrity waiters.”

Casa Noble is First at Grand Cru

In Guadalajara on Friday, February 13th 2009, Casa Noble Tequila was chosen to be the first tequila ever to be featured at Grand Cru restaurant´s famed monthly tasting galas. 20 VIP clients participated, and the unanimous veredict was that Casa Noble tequilas are not just outstanding as tequila, but rivals the best Cognacs, Wiskeys and Brandies across the board.

The guests sampled Casa Noble´s lineup of tequilas, including  the 5 year Añejo. The Crystal was a big surprise to many, given the depth of its flavor structure and silky texture, with one female member exclamating “I can't believe this is tequila!” 

Guests raved that Casa Noble Reposado offers a “level of sofistication  rarely found on tequila.”

The owner and Grand Cru Director ended the session stating that:  “After this night,  we´ll all divide our tequila knowledge before and AFTER Casa Noble.”

Casa Noble Sponsors Exclusive Grammy After Party

Casa Noble Tequila Sponsored A Private Viewing Party and After Grammy Industry Party on February 8th. Special Performances and Guests Included: Eric Cubee Chee, Ravi Drums, DJ KISS, Eric DLUX, SKRATCHY, and More

Casa Noble Sponsors Exclusive 944 Dinner Party Hosted By Akon

944 and Casa Noble Partnered up to Celebrate the Grammy Nomination of Akon with an Exclusive Star Studded Dinner Party on Saturday, Feburary 7, 2009.

Akon with Casa Noble's Signature Cocktail, The Nobelita in Hand

Casa Noble's Tess Wilkerson with the Kardashian Sisters sipping on Nobelitas

Casa Noble Sponsors SuperBowl™ XLIII Big Game, Big Give After Party- Hosted By Ashton Kutcher

Casa Noble Sponsors SuperBowl™ XLIII Big Game, Big Give in Tampa Bay- Hosted By Ashton KutcherCasa Noble teamed up with The Giving Back Fund to put on

The Big Game VIP Event Hosted by Ashton Kutcher on Saturday, January 31, 2009.

Casa Noble Partner Otto Hoernig with Demi Moore

More than 40 Athletes, Managers, and C-Level Executives attended the intimate and exclusive Big Game, Big Love event at one of the most luxurious mansions in Tamba Bay to support the national non profit organization, The Giving Back Fund.
The Giving Back Fund provides professional philanthropic management, consulting, and mentoring, to athletes and entertainers who's vision is to help develop a society in which becoming a successful philanthropist is as valued and desirable a goal as sucess in athletics, business, entertainment, or any other field.

Casa Noble Celebrates Presidential Inauguration

Casa Noble Tequila paired up with a plethora of artists and performers to show support for the 2009 Heroes Red, White, and Blue Inaugural Ball in Washinton, D.C. to show its support of Military Families.

About 300 troops from Walter Reed Army Medical Center in Washington and theNational Naval Medical Center in nearby Bethesda, Md., were VIPs at the event, held at the Warner Theatre in downtown Washington.

The Heroes Red, White, and Blue Inaugural Ball's mission is to raise civilian awareness as to the unique struggles facing these families- and to provide one forum through which civilians can give "hands-on" support through many worthwhile charities, such as the USO of Metropolitan Washington and the Tragedy Assistance Program for Survivors (TAPS).

To find out more about this amazing establishment and its cause please visit the following link:http://heroball.org/

The March/April issue of Modern Luxury's DC Magazine will be offering full of coverage of this event. 

Tacos & Tequila with Casa Noble in Las Vegas

The Luxury Tequila Company, Casa Noble, and The Premier Las Vegas Nightlife Destination, SpyOnVEGAS.com, Presented The Snow Show Party at Tacos & Tequila in the Luxor Hotel on January 26^th, 2009 

Casa Noble Sponsors LAOPERA's The Magic Flute

LA Opera’s celebrated original production returned, this time under the direction of James Conlon. Legendary English visual artist, satirist, and cartoonist Gerald Scarfe designed the fantastic sets and eyecatching costumes for this Peter Hall production. The Magic Flute is both a fanciful fairy tale and an allegory hinting at deeper mysteries. This ever-popular work has enchanted young and old alike for over two centuries.  

Immediately following the widely anticipated performance with LAOPERA's ARIA (LAOPERA's group for young professionals), guests experienced the bold and seductive flavors of the Latin world at Ciudad, the Downtown restaurant of Chefs Mary Sue Milliken and Susan Feniger who hosted the exclusive after-party in partnership with Casa Noble Tequila on Friday, January16th

GENLUX Winter 2008 Issue Features Casa Noble

Casa Noble Tasting at Pink Taco

Casa Noble led a successful night of tequila and cigar tastings with sinfully scrumptious hors d'oeuvres on the outside patio of Pink Taco in Century City. 

Young's Market (distributor of Casa Noble Tequila) showed their support and indulged in tantalizing margaritas, fueled with Casa Noble of course. In addition, Casa Noble brought out it's very own David Ravandi and Jose Hermosillo (Casa Noble Founding Partners) to take part in the festivities. 

Casa Noble and Young's Market comes together  (From Left to Right) Alessandro Bermudez, Jose Hermosillo, Ray Ramos, Michael Tipton, Matthew Lang,  David Ravandi

Casa Noble Cooks For A Day In Cannes

Casa Noble Founding Partners David Ravandi and Jose Hermosillo participated in the Chefs For A Day French cookery class at the TFWA World Exhibition of 2008 in Cannes, France. This new addition to the leisure activities at the global forum for the duty free and travel retail industry proved to be a success in popularity, drawing attendees from over 15 different countries, and kicked off the week of high profile business and networking to a great start.

The cookery school students whipped up various yummy treats at the Les apprentis Gourmets, preparing mouth-watering dishes such as red mullet with lemon and ravioli with crab and herbs.

Celebrating a job well done, a feast of the fruits of their labors was enjoyed by all in the dinning room above the kitchen.

  

Casa Noble Sponsors The Launch Of Rolls- Royce Phantom Coupe

Rolls Royce displayed the new Rolls-Royce Phantom Coupe at Robb Report’s the “Ultimate Home” in Bel Air on September 18th in partnership with Casa Noble Tequila.Flight Options, the top rated private jet service in the industry, was also present educating valued guests on their fleet. The experiential evening of luxury and connoisseurship was honored with the attendance of both David Ravandi and Jose Hermosillo (founding partners of Casa Noble) personally conducting taste tastings throughout the evening.

Casa Noble Sponsors Broad Stage Opening at Santa Monica College

The Eli and Edythe Broad Stage at the Santa Monica College Performing Arts Center opened with a moving performance by an eclectic stage of performers sponsored by Cass Noble Tequila.

The Theatre’s debut, launching the $45 million project, featured various incredible actors durring the stage reading such as: Dustin Hoffman, James Cromwell, Annette Bening, Rosario Dawson, Ben Acland, Michele B. Chan, Nate Parker, Elisa Bocanegra, and Richard Schiff.

Dustin Hoffman had spent a great deal of the time over the last nine years raising money for the project and is now Chair of the Artistic Advisory Board and is determined to make a difference. Teal Sherer was the first performer to grace the stage in her wheelchair. Hoffman and the Board Theatre ventured out to cast an actor with a disability and send a heart-felt message of inclusion and acceptance to the community. The dazzlingly modern theatre invites diverse performers and theatre goers of all backgrounds with its complete handicap accessible construction and available Assisted Listening Devices.

In addition to the accessibility, the Broad Stage was designed by architect Renzo Zecchetto so beautifully that every seat in the house is a great seat for any theatre enthusiast. The LA Times noted “Inside, its impressive 499-seat auditorium -- which will be asked to handle an eclectic range of performances, including spoken word, art song, orchestral programs and dance -- aspires to both the formal intimacy of an 18th century Italian opera house and the high-tech functionality of a college lecture hall.”

Casa Noble Dinner at Calistoga Ranch

Casa Noble will be hosting tequila dinner at the famous Calistoga Ranch, a luxury resort in Napa Valley. The resort will be a great location to capture the rich culture of our luxury tequilas, offering guests the ultimate experience in a pristine setting.

Founding Partner of Casa Noble, David Ravandi will be conducting the tequila tasting in between dinner at Calistoga Ranch on July, 31, 2008.

The special menu for the evening is listed below:

Nobelitas (Special concoction made with Casa Noble Crystal)

First course-Mahi Mahi Duo: Ceviche with cilantro jalapenos and red onion, Sashimi with citrus segments, micro arugula, fennel. (Casa Noble Crystal)

Second Course: Soft Shell Crab on a tequila tempura, sweet white corn and braised spring onions, celery leaves. (Casa Noble Reposado)

Intermezzo (Surprise by chef) Third Course-Tequila Marinated Rib eye, crispy fingerling potatoes, wild arugula, summer squash and baby carrots with salsa Verde. (Casa Noble Anejo) For Canapés: Lamb skewers, fromage Blanc tarts with Serrano ham and caramelized fruit.

Dessert: Yet another surprise by Chef.

If interested in attending or for more info, please email info@casanoble.com. http://www.calistogaranch.com/

Casa Noble Fuels Virgin Galactic's White Knight II Launch

Casa Noble tequila was the fuel of choice at Virgin Galactic's "Global Rollout to White Knight II" event celebrating the unveiling of the world's largest tall carbon composite aircraft, White Knight II.

The rollout represents a major milestone in Virgin Galactic's quest to launch the world's first private, environmentally-benign space access system for people, payload and science. The White Knight II mothership spaceship will shuttle SpaceShipTwo into suborbital space.

Virgin Galactic was established by Richard Branson's Virgin Group to develop space tourism for the space enthusiast. The company owns and operates privately-built spaceships that will allow sub-orbital space tourism first time in history.


Founding Partner of Casa Noble David Ravandi was on hand to present Casa Noble Crystal, a favorite of tequila aficionados world wide, to Sir Richard Branson.
http://www.virgingalactic.com/

Casa Noble supports Chrysalis

Casa Noble is proud to sponsor the Chrysalis charity event held at the Mandrake in Culver City. Over 200 people were in attendance, the evening brought together executives, attorneys, social influencers, tastemakers all in support of Chrysalis programs!

Chrysalis is a Los Angeles-based nonprofit organization dedicated to helping homeless and economically disadvantaged individuals become self-sufficient through employment opportunities. Chrysalis currently helps over 2,500 people change their lives through jobs each year.

Learn more at http://www.changelives.org/.

Casa Noble Tequila Proud Sponsor of the 22nd Annual British Academy of Film and Television Arts /Beverly Hills Garden Party.

Beverly Hills, CA. - Casa Noble, producers of one of the finest boutique tequilas in the world, is honored to be the proud sponsor of the 22nd Annual British Academy of Film and Television Arts/Los Angeles (BAFTA/LA) Garden Party, to be held at the prestigious and historic Greystone Mansion in Beverly Hills on Sunday, June 22nd, 2008. Many luminary BAFTA members, friends, and celebrities will be attending. David Ravandi Casa Noble founding partner will personally oversee the Casa Noble Tastings at the Casa Noble Tequila Bar, and always prefers to warmly greet and connect with each Tasting guest in person. Everyone is also sure to enjoy the famous Casa Noble “Noblilita” cocktails, accompanied by plenty of fine food, and live music.

Casa Noble supports Pre-Emmy Party for Women's Health

Actors support Women's Health during Emmy Week. Heather Tom (Katie Logan from The Bold and the Beautiful) hosted the annual Daytime for Planned Parenthood cocktail party at the Cosmo Lofts rooftop garden in Hollywood. General Hospital celebrities included: Tamara Braun (Carly Corinthos), Carolyn Hennesy (Diane), Kimberly McCullough (Robin) and Bradford Anderson (Spinelli). Other guest included: Sex in the City's David Eigenberg, Young and the Restless' Lauralee Bell, Ashley Jones from Bold and the Beautiful, Nicholle Tom (The Minor Accomplishments of Jackie Woodman), Bree Wiliamson (One Life to Live) and Kristen Renton of Day's of Our Lives.

http://www.soaps.com/generalhospital/news/2063/GH_Actors_Turn_Out_for_Womens_Health

Casa Noble is proud to sponsor The Los Angeles Opera’s Black Tie Reception for Tosca.

The Hollywood film composer Erich Korngold once referred to Tosca as the "greatest film score of all time" because the music reflects every hair-raising detail of this gripping melodrama in a way that keeps the excitement at fever pitch. Plácido Domingo and Sir Richard Armstrong share the podium.

Casa Noble is Proud to Sponsor The Latino Comedic Event of the Year in New Mexico

On may 15th and 16th, a hilarious, once-in-a lifetime event hosted by Paul Rodriguez introduced some of his favorite fellow comedians. Paul has often been referred to as the “Richard Pryor and George Carlin of original comedy” within the Hispanic community. He has starred in over 30 films, countless television series and has performed live to well over one million concert goers from coast to coast.

Although Paul loves playing in New Mexico where he has established a solid fan base, this marked his first appearance at the historic Lensic Theater.

The lineup was an impressive selection of the best new talent in latino comedy circuits, including Dennis Gaxiola as the opening act, followed by Paul Rodriguez himself, followed by the beautiful Astronaut / Psychologist turned comedian Shayla Rivera, then the dark, thick humor of veteran frontman Gene Pompa. The show closed with the explosive, irreverent act of Manny Maldonado, regarded as “the latin Chris Rock” by many.

The show was recorded live for DVD, produced by none other than David Valdes (whose impressive record includes production of movie landmarks such as The Green Mile) and Paul Rodriguez, and directed by the young and talented Gabriela Tagliavini.

Casa Noble hosted the event and provided ultra-premium tequila experience for the VIP guests and the stars at the Presidential Suite reception during both nights. Governor Bill Richardson of New Mexico was given a gift of Casa Noble anejo.

CASA NOBLE UNVEILS A BEAUTIFUL SECRET

Brand’s New Logo and Bottle Design to Debut at WSWA



Los Angeles, CA – March 3, 2008 - Casa Noble, the family of triple-distilled tequilas - Crystal, Reposado, Anejo – introduces a new logo and hand-crafted bottle design for the brand at the Wine and Spirits Wholesalers of America (WSWA) 2008 convention being held April 6 – 9 in Las Vegas, NV. To coincide with the brand update, the company has also added a Single Barrel Reposado and a Single Barrel Anejo to their line.

“It is with great pride and pleasure that we unveil a new edition of hand-crafted bottles and with them a new logo for our expanded line of triple-distilled tequilas,” said Casa Noble COO Jose Hermosillo. “This evolution reflects the intent of our brand from its inception, and together, transmits the search for a ‘superior tequila experience’ into reality.”

The company’s new bottle design emphasizes softer curves and refined edges creating a sculpture expressed in glass. Crystal clear glass is used for the Crystal, deep blue identifies the magnificent Reposado, and a unique, majestic purple glass decanter honors an extra- aged Anejo. “The brand’s new logo reflects the transformation of a boutique brand, one supported by exceptional quality and flavor, into a major contender in a fiercely competitive environment,” says brand visionary David Ravandi, the company’s president and co-chairman. Ravandi designed the new bottles and guides the creative direction of the brand.

Casa Noble’s journey as a brand is best described as an evolution. Since the days of the company’s first white Talavera bottles, the beautiful and unique decanters which are now highly sought after by tequila aficionados around the world, Casa Noble’s achievements can be seen everywhere: in the company’s growth, its brand maturity, and through accomplishments that have led to smarter business practices.

“The new face of Casa Noble is more than just an update of visual elements,” said Otto Hoernig III Casa Noble CEO & co-chairman. “It is a deep reflection of the evolution we have experienced in response to the growing demands of true tequila aficionados. Our new look is a living testimony that evolution is something that you can feel, see and taste.”

Alive with tradition, obsessed with quality and pureness, Casa Noble’s respect for the ancient ways of true tequila production is deeply embedded in its products and its stunning new crystal bottles which could not be mistaken for anything but - Casa Noble.


About Casa Noble

Casa Noble is a family owned boutique distillery, that dates back to the late 1700’s, located in the town of Tequila, Jalisco. Casa Noble Ultra Premium Tequila was also recently awarded “Outstanding Tequila of the Decade”, it was the first silver tequila to get a double gold medal at the prestigious World Spirit Competition and has been selected as best Tequila in Mexico by The Mexican Tequila Academy. Casa Noble 100% Blue Agave, triple distilled and aged in special French White Oak is traditionally hand made with love and passion.

More information about Casa Noble Tequila can be found online at: www.casanoble.com

Contact:
Ramona Gaddis
310-273-7700
info@casanoble.com

GQ MAGAZINE Editors Pick Casa Noble Anejo

Casa Noble - This family-owned distillery has been producing tequila since 1776, making it the second-oldest in Mexico (behind Jose Cuervo, believe it or not). Made from handpicked agave that's slow-cooked in stone ovens before being triple-distilled, this añejo spends five years in French white-oak barrels. That adds a distinctive character to the quaff, but it maintains the agave presence purists love. As a side note, don't throw away the bottle in a tequila-fueled daze. The accents painted on the black porcelain are real gold.

Robert says, "Use the finest tequila you can find — Casa Noble Añejo Tequila!"

Watch Film producer, Robert Rodriguez's 10 Minute Cooking School on YouTube.

Casa Noble Sponsors Ferrari F430 Challenge

Ferrari will be returning to Fontana's California Speedway after two years on the weekend of August 10-12. Open to the public, the race weekend will include Ferrari 430 Challenge and Shell Historic vintage racing events. Now in its 14th racing season in the North America, the Ferrari Challenge Series (utilizing race-prepared 430 Challenge vehicles) offers Ferrari owners who are not professional racers the opportunity to compete against other Ferrari owners in a highly competitive racing series at world-class venues throughout the U.S. and Canada, and is regarded as the longest-running series of its type in North America.

"For more than 60 years Ferrari has been synonymous with the very same passion that our owners, drivers and fans experience as they watch all levels of Ferrari competition worldwide. We are proud to continue showcasing this tradition," said Maurizio Parlato, president and CEO of Ferrari North America, Inc. The Ferrari Challenge 2007 season extends through a total of 7 races, including two within Canada (the Circuit Gilles Villeneuve, coinciding with Montreal's annual Formula One race, June 8-10th; and Mont Tremblant, Quebec, June 15-17, at the home track of Ferrari's North American driving school), as well as the season's World Finals, held October 25-28 in Italy.

The Ferrari Challenge is one of the numerous "exclusive" experiences that Ferrari offers its customers -- and whether owners are actually racing in the series, dining in the luxurious VIP hospitality tents, participating in weekend driving clinics or socializing with those that share their enthusiasm for Ferrari, the weekend festivals provide a unique atmosphere and incomparable experience. General public can enjoy the races, peruse the paddock areas, and enjoy the overall Ferrari-festival type of atmosphere.

The Challenge Series is one of the many assets Ferrari provides exclusively for its owners, and together with experiences such as the annual Ferrari Rally (www.ferrarirally.com), and Ferrari's North American Driving School in Mont Tremblant, Quebec (www.experienceferrari.com), the company continues to provide environments where owners can enjoy their cars in the manner for which they were intended - with top performance and through unique opportunities and venues.

Casa Noble Tequila Receives a Perfect Score at the 2007 San Francisco World Spirit Competition.

Beverly Hills, CA. - April 2007 - Casa Noble, producers of boutique tequilas, established once more among the world's finest tequila distilleries winning the Double Gold Medal at The San Francisco World Spirits Competition. “The judging was held on March 18th and 19th at the Mandarin Oriental Hotel in San Francisco. There were over 700 spirits entered from 51 countries making the largest spirit competition in America.”

Casa Noble Añejo Tequila received Double Gold, the highest medal awarded by the competition and one reserved for those spirits that received a unanimous vote for a Gold Award by all judges rating the spirit. The San Francisco World Spirit competition is “Founded in 2000 by Anthony Dias Blue, the Wine and Spirit Editor of Bon Appetite Magazine and Carol Seibert, the Managing Director of the San Francisco International Wine Competition. ”Among the prestigious panel of judges there were some of the most respected names in the industry, F. Paul Pacult, Robert Plotkin, David Wandrich, Julio Bermejo, Tony Abou-Ganim, just to name a few.

Casa Noble once again gets outstanding recognition for its dedication to producing the best tequila in the world.

CASA NOBLE TEQUILA SPONSORS “THE AMERICA’S CUP OF POLO”

BEVERLY HILLS, CA – While the official polo teams of the United States and England battle it out for the first-ever “America’s Cup of Polo,”
founding sponsor Casa Noble will present its ultra premium tequilas including
Casa Noble Añejo, winner of a double gold medal at the 2007 San Francisco Spirits Competition, in support of the event’s beneficiary - Journey for the Cure.

“The America’s Cup of Polo,” created by United States Polo Association (USPA) to commemorate the 400th anniversary of the settlement at Jamestown, will be held on May 12, 2007, inside historic Morven Park in Leesburg, Virginia, just outside Washington D.C. Casa Noble joins a collection of elite brands including Cartier, Merrill Lynch, The Ritz Carlton and ESPN as founding sponsors of this historic sporting event which benefits Journey for the Cure, a non-profit foundation dedicated to the National Multiple Sclerosis and The Leukemia and Lymphoma Societies.

The event is being spearheaded by “The America's Cup of Polo” Chairman Tareq Salahi, an avid polo competitor and vintner, and top-ranked international polo professional, Charles Muldoon who is a survivor of Hodgkins Lymphoma.

Salahi sees the event as an opportunity to unite and rally around the American ideals of freedom and democracy. "These ideals are what fundamentally makes America so strong. With this event, we are bringing people together to celebrate the community, in Virginia, across the country and abroad," says Salahi. Towards that end, world leaders including President George W. Bush, His Majesty King Abdullah and Her Majesty Queen Rania of Jordan, and other high profile Heads of State have been invited to participate as part of the event's greater mission.

Casa Noble Tequila Dinner will be held at the Exclusive Las Vegas House of Blues Foundation Room.

A new and exciting experience every tequila aficionado simply cannot miss, Casa Noble presents its exceptional tequilas at the Foundation Room Las Vegas for those willing to learn the wonders of this delicious spirit.

Las Vegas NV – March 7th, 2007 - Jose "Pepe" Hermosillo & David Ravandi, owners of Casa Noble and renowned tequileros will share their knowledge, and guide you through the fine details of premium tequila tasting. Recently voted "Outstanding Tequila of the Decade", Casa Noble's triple distilled wonders have become standard reference point for all tequila aficionados.

At 6:30pm ‘meet and greet’ cocktail and appetizer reception with Jose Hermosillo and David Ravandi, then followed at 7:15 pm with a family-style, 3-course, sit down dinner. Each course will be paired with a special Casa Noble tequila and a narrative presented by Hermosillo and Ravandi. The Foundation Room then closes the extraordinary evening with a complimentary gift bag for you! RSVP required. $175 per person.

About Foundation Room

“The Foundation Room is a secluded club with unparalleled elegant space for professional and personal entertaining.” ”The Las Vegas Foundation Room, located high a top Mandalay Bay, provides a breath-taking view of the Las Vegas Strip. Members experience private access to our fine dining restaurant, exotic lounge, four secluded rooms, and banquet space. The room reveals a higher state of living in an electric atmosphere.”

CASA NOBLE TEQUILA FORMAL DINNER AT AGAVE RESTAURANT LAS VEGAS

Agave Mexican restaurant will host a five-course dinner with tequila pairings from Casa Noble Tequila October 18th, 2006.

Las Vegas, NV – October 18, 2006 – A group of fortunate few will have the privilege to attend this exclusive event, where Agave’s Corporate Executive Chef Matthew Silverman will perform his culinary magic in the form of a five-course dinner, and will be accompanied by tequila expert Jose Hermosillo, Owner of Casa Noble Tequila, as he guides their guests on a journey through the history and essence of this delicious, unique and refined spirit.

Agave Mexican restaurant, directed by Corporate Executive Chef Matthew Silverman has redefined the conventional Mexican dining experience by blending traditional Mexican cuisine with a touch of contemporary flavor and feel, resulting in a splendid culinary experience. The restaurant has caught the attention of the public and achieved many accolades and critical praise, including the recognition as “Best New Restaurant” in 2005 by acclaimed food critic Max Jacobson.

Casa Noble Ultra Premium Tequila was recently awarded “Outstanding Tequila of the Decade”, it also was the first silver tequila to get a double gold medal at the prestigious World Spirit Competition and has been selected as best Tequila in Mexico by The Mexican Tequila Academy. Made from 100% Blue Agave, triple distilled and aged in special French White Oak is traditionally made in a boutique family distillery in Tequila, Jalisco.

Exceptional cuisine and tequila will combine in a magical experience at Agave restaurant that will not be easy to forget!

Anejo, The wine lover's Tequila

By GERALD D BOYD

In the central state of Jalisco, a shimmering haze can be seen rising above the endless rows of tall, spindly, blue agave plants. Related to the Amaryllis family and known locally as maguey (the generic name given by Spanish conquistadors) the long-lived, majestic plant is also called Tequilana Weber. Rooted in hot, arid volcanic soils, the blue agave is the cash crop that defines Tequila - a storied distillate whose priciest incarnation, anejo, has captivated astute spirits drinkers and even discerning wine collectors.

Just as wine enthusiasts have embraced high-end single malt whiskies and aged rums, it follows that Tequila's most distinguished style is on the rise. In general, Tequila can be divided into two classifications: mixto, at least 51 percent blue agave with up to 49 percent composed of an additional sugar source (usually cane sugar, added prior to fermentation) and 100 percent blue agave. Many distillers believe that the essence of the latter is Tequila Blanco or Plata (Silver), a clear spirit mindful of spice, citrus and herbs that sees no wood. Tequila Oro (Gold) has the same legal requirements as Blanco, but achieves its amber color from additives such as caramel, or from a short period of time spent in large oak tanks prior to bottling. Reposado (rested) must be aged in wood for no less than two months, but often for as long as nine months. At the most expensive and complex end of the Tequila scale is anejo (aged), matured in wood barrel for a minimum of one year, but often as long as three years. The reality, though, is that most distillers making anejo ignore this legal minimum and go with 100 percent blue agave instead. "Once Tequila is aged more than one year, it is considered anejo," explains Arturo Fuentes, distiller for El Diamante del Cielo Tequila.

Unlike wine grapes, there is no particular time to harvest agave plants; rather, it is done year round based on the age of the plot. Typically, an agave is considered mature between eight and twelve years of age. Once ripe, the plant is harvested at the base of the stalk by expert field hands, known as jimadores, who wield razor-sharp, long-handled tools called Coa. When the spear-like leaves are trimmed, the remaining core, the heart of the plant, looks much like a huge pineapple, or pina - basically, a giant ball of starch. While bulk producers heat and break down the plant material in an autoclave (an industrial strength pressure-cooker), most high-end distillers prefer using a traditional adobe oven to bake and soften the pinas. The cooked flesh is then crushed, the mass fermented and the juice distilled. By law, all Tequila must be distilled twice, but a few houses, such as Casa Noble, prefer to put anejo through a third distillation for more refinement and reduced impurities. Still types vary, but high-end Tequila destined for anejo is generally put through its paces in the standard copper brandy alembic, similar to those used for brandy.

Although French oak is being used by a growing number of small to medium, distillers, such as Casa Noble and El Tesoro, most anejos continue to be aged in used American oak Bourbon barrels. Frida Kahlo master distiller Carlos Munoz, who heads up the relatively new brand named for the artist because of her love for Tequila, ages his anejo for at least three years in American white oak barrels that were formerly used for four to five years to cure Jack Daniels. "A good anejo should retain the original agave flavor, combined with the flavors produced by the natural process of aging in wood. This part of the process is more art than science," he notes, but "aging for more than four years increases the wood flavor and the Tequila starts losing the agave flavors."

Despite Munoz's assertion, as a reflection of the trend toward extended wood aging, a new level of anejo has emerged called Extra Anejo, which, by law, requires a minimum of three-and-a-half years aging in wood and as much as five. Like Cognac or any distillate, evaporation becomes a factor as the spirit ages, so the makers of these oak-coddled Tequilas are paying tribute to Mexico's ancient gods with the proverbial angel's share.

To define, protect and control the production of all Tequila categories, the Mexican government, through the Consejo Regulador del Tequila, has issued four qualifications: Tequila may only be made from the blue agave; the blue agave may only be grown in a small specified area, mainly in the state of Jalisco, with the town of Tequila as the center, but also in parts of the states of Michoacan, Guanajuato, Tamaulipas and Nayarit; fermented blue agave juice must be distilled twice; and bottled Tequila must contain a minimum of 51 percent distilled spirit of the blue agave, with the remaining 49 percent of the liquid mixture allowed to be the distillate of cane sugar.

Prior to the latter part of the 19th century, all higher grade agave spirits were blanco. Eventually, several distillers began making a superior spirit using the blue agave and named it Tequila after the town of the same name. Ai'1ejo Tequila grew out of this new production when distillers began using a local wood known as encino for tanks and barrels or, if funds allowed, they purchased used whiskey barrels from Kentucky. It was a natural fit, as the rule for aging bourbon calls for new American oak barrels for each batch. Thus, a healthy market for used oak barrels translated to an ideal vessel to give the aging Tequila a hint of oak and some color.

More than a century has transpired since its inception, but anejo is now an emerging category that is heading increasingly substantial Tequila lists. In fact, one of the trends in restaurants today is specially spirits flights, an offering of three, four or more one- to two-ounce shots, such as anejos, to showcase the variety of styles and flavors.

At Chicago's Salpicon, co-owner Vince Satkoff has assembled a collection of more than 100 Tequilas, 40 of which are anejos. He offers flights at three levels: regular, super-premium and a flight of ultra-premium anejos that can cost up to $65. His bestselling anejo is Chinaco, served neat or in a Margarita. Whether an anejo should be mixed is a question of weight and intensity of flavor. "Some extra anejos, like Casa Noble, are too delicate and would get lost in a Margarita," Satkoff explains.

Eric Rubin, partner in Tres Agaves, one of San Francisco's hottest watering spots, says that El Tesoro Anejo is the bestselling Tequila on the list of 30 different 100 percent agave bottling. Rubin will also mix a Margarita with just about any Tequila on the list, but he agrees that Extra Anejos, like the outrageously expensive ($350) Cuervo Collection 1800, are too complex and expensive for that duly.

Anejos and extra anejos start out as Tequila blanco that is racked into oak barrels or casks. Generally, the new blanco destined for anejo does not, like wine, come from select batches of the new distillate, nor is it necessarily harvested from special fields, although some Tequila producers find that, like wine grapes, blue agave from the highlands is superior to plants grown in the lowlands. At Casa Noble Tequila, only the oldest estate plants from the mountains in Jalisco are used. "They will give more character, spice and herbs, which is characteristic of this agave," explains CEO Jose Hermosillo. The aforementioned Cuervo Collection 1800 bottling also relies on select, high-grade agave plants.

Terroir may well begin to playa more important role as high-end distillers begin to understand more and more about a plant's provenance. Frida Kahlo's Munoz has no doubt that quality begins in the field. "A good Tequila starts with the selection of the best agave plants at the appropriate point of maturity. Our agaves are from the highlands, which we believe have the soil and climate to provide the best agave for the production of a fine Tequila. And to obtain a good anejo, everything starts with the production of a good Tequila blanco for the base."

Andrew Floor, senior brand manager for Beam Global Spirits, agrees on the value of highlands agave (about 6,000 feet above sea level), noting that the company's El Tesoro Aiiejo is 100 percent highland agave, 'The temperature extremes of growing agave in the highlands result in a concentrated, crisper, fresh-tasting Tequila."

Like their winemaking counterparts, however, Tequila distillers differ over their choice of oak for aging anejo and the length of time in wood. For example, three super-premium Tequilas imported and distributed by Infinium Spirits each take a different approach: Two that prefer American oak regimens are Cabo Wabo Anejo (owned by rock guitarist and entrepreneur Sammy Hagar), which is matured for 14 months, and Corralejo Anejo, aged for one year; the more delicate Casa Noble is aged a full five years in used French oak barrels. Casa Noble's Hermosillo says that aging in French oak balances the cooked agave's spice, citrus and herb components derived from the fermentation and distilling processes with vanilla, chocolate, coffee bean and other components imbued from the wood.

Floor notes that El Tesoro Anejo is aged for three years in used American oak bourbon barrels. 'The best Tequilas use wood to enhance, or soften, the agave flavor, but too much exposure to wood causes the Tequila to become more like bourbon."

Alternatively, "Aging longer in some types of casks previously used to age Port or Sherry produces a deeper more mellow flavor, while aging in previously used casks to age bourbon or whiskey adds a spice note," explains El Diamante del Cielo's Fuentes. "The blending of anejo from these various woods creates a truly unique and flavorful blend."

There are likely as many approaches to wood aging as there are anejos. Subscribing to the theory of less is more, Don Julio puts its aiiejo through a modest regimen of 18 months in used American oak; custom aging for Jose Cuervo Reserva de la Familia (anejo) translates to two years in a combination of used French and American oak; and Sauza's Tres Generaciones Anejo is matured for more than two years in "double-treated barrels," meaning that it stays in a combination of bourbon barrels and barrels that held "a secret blend of white wine" - a proprietary technique that its distiller says gives the anejo a smooth, smoky flavor that makes it perfect for sipping.

"Tequila is coming into the mainstream, but discerning drinkers of whisky and Cognac will enjoy reposados and anejos," observes Tiberio Lobo-Navia, who presides as the country's only "tequilier" at Cantina Beach at The Ritz-Carlton, Key Biscayne. Just as a wine buyer might barrel-taste futures in Bordeaux, the 22-year-old Miamian makes frequent field trips to Jalisco to pre-taste potential purchases. These forays have enabled him to compile what is arguably the most comprehensive list of specially Tequilas -85 bottles, more than a third of which are anejos - south of Chicago. Along the way, Lobo-Navia has acquired an encyclopedic knowledge of Tequila in general and anejos in particular. While Salpicon's Satkoff, Lobo-Navia offers customized tasting flights deftly matched to the boldly flavored modem Mexican dishes created by chef Lupe Sanchez, a native of Guanajuato, one of the five aforementioned states where Tequila is legally produced.

While he mixes a sublime Margarita, Lobo-Navia prefers to showcase his upscale Tequilas solamente. Because of consumer preconceptions, however, a cellar of kosher salt and small' plate of sliced Persian limes accompany the straight-up pours. He recommends sipping blancos with bright, citrus-accented seafood or spicy chicken, reposados with well-seasoned pork or beef and anejos with desserts such as the chef's interpretation of a classic tres leches. "An anejo as refined as Milagro's Select Barrel Reserve is best enjoyed as a digestif," Lobo-Navia cautions.

Although there are many references among Tequila lovers and in spirits literature comparing anejo Tequila to fine brandy like Cognac, a top-notch anejo is actually more similar to single malt Scotch. Both are made from plant material other than grapes; both are aged mainly in used American oak bourbon barrels; and both are an acquired taste.

Sammy Hagar has acquired such a taste. The timeless rocker, who professes an equal passion for the guitar and Tequila, calls his Cabo Wabo Tequila "Vitamin T." Although a daily dose of a favored anejo may be a liberal prescription, this refined, oak-aged Mexican spirit is a welcome tonic.

TASTING BAR

The aNejo Tequilas that follow are made from 100 percent blue agave and are finished at 40 percent alcohol; they were not tasted blind. Variations in color, ranging from pale gold to deep amber, are due mainly to the amount of time spent in wood. The most impressive renditions strike a balance, both in the bouquet and on the palate, between the inherent flavors of fermented and distilled blue agave and the influence of oak seasoning.

Anejos sipped straight up are best enjoyed in a traditional brandy glass, notes Jose Hermosillo of Casa Noble. Riedel's Tequila stem, which Casa Noble's principals actually helped the Austrian crystal maker develop, is a suitable alternative, although, according to Hermosillo, it was specifically designed with the reposado style in mind.

Cabo Wabo Anejo Tequila - $60: More gold than amber in color, and light-medium in intensely. Complex nose shows citrus peel, sweet spice and hints of dried herbs. Flavors are creamy and rife with spice and caramel notes. Outstanding

Casa Noble Anejo Tequila - $80: Lovely burnished bronze color with yellow edges. Smoky scents on the nose with subtle vanilla and dried herb notes. Flavors are deeply textured, rich and dense with smoky wood and vanilla accents. Impressively complex, Superb.

Corralejo Anejo Tequila -$53: Very pale gold color with no amber tints. Subtle nose with traces of herbs and sweet spice. Flavors are soft, smooth and dry with distinctive herbal agave notes. Stylish and palate pleasing. Outstanding

Don Eduardo Anejo Tequila -$45: Lovely pale straw color, with glimmering gold hues leads to delicate spicy aromas with vanilla and subtle herbal accents. The medium flavors are subtle and richly textured with earthy notes and a smooth finish, The Don Eduardo was aged in once-filled bourbon barrels, Outstanding

Don Julio Anejo Tequila - $50: Very pale gold color with faint amber hues. Spicy nose with hints of orange, dried herbs and cardamom that resonate on
the palate as medium-intensity flavors. Good texture and length, but this is among the lightest of the group. Very Good

EL Diamante del Cielo Anejo Tequila -$60: Medium-deep burnished gold color. Lovely aromas of vanilla creme and subtle herbal and floral notes, Soft and smooth flavors with notable length and texture. Stylistically, more like a young single malt Scotch, Very Good

Espolon Anejo Tequila - $38: The color of the anejo is a brilliant medium gold. The aromas are earthy with herbal and caramel notes and the richly textured flavors show herbal accents that are similar to the taste of Chartreuse. There is some heat in the finish. Very Good

Familia Partida Anejo Tequila - $60: Brilliant burnished gold color. The nose shows hints of sweet spice, such as cinnamon, citrus peel and low intensity herbal accents. Textured flavors with vanilla and smoky back-notes. Good length and excellent balance. Outstanding

Frida Kaltlo Anejo Tequila - $90: Brilliant medium gold color. Forward nose shows hints of vanilla, sweet spice and subtle mint. Very good agave flavors with hints of vanilla and spice; complex finish. Very Good

Jose Cuervo Reserva de la Familia Tequila (Anejo) - $100: Medium-deep amber color. Lovely floral-spicy nose with a subtle hint of rancio. Deep, textured flavors are supple and smooth, showing vanilla and spice notes and a distinct rancio aftertaste in this excellent anejo. Superb

Milagro Anejo Teqllila - $40: Brilliant medium-gold color. High-tone citrus and floral aromas with subtle vanilla undertones. Stylish flavors are textured and creamy with citrus, vanilla and sweet spice accents. Long finish packed with flavor. Outstanding

Milagro Select Barrel Reserve Anejo Tequila - $90: Three years in oak give this reserve a deep amber color and a complex nose of spice, herbs and soft floral notes. Layered flavors are rich and creamy, with woody-earthy accents and a pleasant orange back note. Finish is long and complex. Superb

EI Tesoro Anejo Tequila - $45: Light gold color with just a hint of amber. Perfumed nose shows sweet spice and vanilla with a trace of citrus peel. Textured flavors are rich and complex with wood and herb notes. Well structured with notable length and complexity. Outstanding

Sauza Tres Generadones Anejo Tequila - $42: Lovely light-medium amber color. An aromatic, medium-intensity, smoky nose of spice and herbs. Flavors are rich and creamy with smoky, herbal notes and a distinctive balance between agave and wood notes. Lengthy finish. Outstanding – GDB

Casa Noble Tequila Makes Most-Wanted List!

Luxury Spirits:Ubiquitously renowned and acclaimed for its quality is not a description to be tossed around frivolously to say the least. There better be easily verifiable, substantive sources to authenticate such a proclamation that exceeds a slick, well-calculated marketing plan, especially if you are talking about something as important as tequila. More than Peewee Herman's signature dance to "Tequila" is definitely required. Well, there are no worries from the Casa Noble camp with Casa Noble Crystal, Casa Noble Añejo and Casa Noble Reposado, respectively. All three brands are slow-baked in stone ovens for 38 hours and tripled-distilled to ensure the highest quality of purity.

The San Francisco World Spirits Competition, which is the first and foremost comprehensive, international annual spirits judging in the USA, awarded its distinguished Double Gold, Gold and Silver medals to Casa Noble's flavorful trio. The New York Times, The Beverage Tasting Institute, Wine Enthusiast Magazine, Bon Appètit, and the Robb Report make up just a partial list of ringing endorsements toward this heralded tequila. More bandwidth would be required to list every positive testimonial available. The decanters are very attractive too.

Casa Noble Tequila, which is distributed by Wilson Daniels, Ltd., is out and about too. It was featured at the Playboy Jazz Festival; served at the formal dinner of the Guggenheim's Aztec Gala; and, in conjunction with the Four Seasons Resort Punta Mita, sponsored the first golf tournament of this exclusive luxury resort. From both angles, objectively and subjectively, Casa Noble Tequila's offers the ultimate in smoothness, texture, and finish. And I am definitely not the only one who says so!

For LxM James Rothaar

CASA NOBLE TEQUILA WINS OUTSTANDING TEQUILA OF THE DECADE AWARD

JALISCO, MEXICO - July 2006 - Casa Noble tequilas adds yet another very special distinction to its already vast collection of awards and achievements. Outstanding Tequilas of the World (OTW) recently proclaimed Casa Noble as “Outstanding Tequila of the Decade”. A Panel of 37 judges regarded as relevant professionals and Tequila aficionados joined by their interest in 100% agave tequilas, over a period of 13 months reviewing hundreds of tequilas, selecting Casa Noble as the overall winner.

Excerpts from the document stating the arguments that helped Casa Noble reach the top spot:

CASA NOBLE:

“You can track back CN's (Casa Noble’s) roots all the way to 1776. But It’s really what it has accomplished in the last 10 years that makes you jaw drop. Led by the hand of a sensitive, yet firm front man in Pepe Hermosillo, Casa Noble has established itself as a role model for many tequileros when it comes down to tequila making and creating strong, meaningful long lasting relationships with its customers…”

“Being the only brand that uses triple distillation for ALL its products served its positioning tactics beautifully. All its products have received multiple awards and recognitions, and its superb Blanco (called Crystal) is considered among the best blancos ever…”

“The terrific combination of a superb tasting tequila and a beautiful bottle, makes most buyers to never want to get rid of their empty CN (Casa Noble) bottles, so this accounts for a very unusual situation for a tequila: people buy it for BOTH the product and the container. We have observed how every owner of a CN (Casa Noble) bottle is always PROUD to show it off to their guests...”

“One of the many things that set CN (Casa Noble) apart from the rest, is when you consider its constant involvement in contemporary cultural events, that range from art expositions of international relevance to culinary events full of renowned chefs…”

“THE VEREDICT”

“When it all boils down to the final decision, and hearing every panel members arguments in favor and against the 2 final candidates, it was clear that while BOTH are exceptional tasting tequilas that hold the TRUE, PURE AGAVE sense and flavor as their main ingredient, one of them showed a more robust, rounder profile as a brand of tequila, not just a product or a product line.

And after all has been said and done, the winner is Casa Noble. It may not be perfect, but has just too many good things to offer.”

“CONGRATULATIONS Casa Noble.”

“We salute you, and speaking for all members of the panel, We hope that this words will help you guys continue with the legacy you have helped develop for future generations of tequileros and tequila aficionados. Our reward is having the possibility of enjoying superb tequilas like yours, so this is OUR TRIBUTE for you, and also to all the tequileros who still respect the traditions, rituals and ways of the REAL PURE and CLEAN tequila making, and do this marvelous job with pride and passion day by day.”

It is with great pride and joy that Casa Noble receives this fantastic award. We want to thank the Outstanding Tequilas of the World (OTW) for this exceptional recognition to our tequilas and also thank all panel members for all their work, dedication and genuine love for 100% agave tequilas. We are honored by their decision and we reiterate our commitment to producing the purest and highest quality tequila.

Tequila goes upscale with premium brands

BOOZE
by DAVID AGREN

New trend finds partygoers switching from body shots to sipping cocktails

Jose Hermosillo, owner of Casa Noble Tequila, pours shots of añejo tequila into snifter glasses sitting on a bar at his company’s 24-hecatre compound in Tequila, Mexico. But no one dares throw back the triple-distilled spirit quickly – a 750 millilitre bottle sells for $80. Smooth and complex, with an interesting nose and an almost buttery texture, it comes in a hand-painted porcelain bottle adorned with 18-karat gold detailing. Once a beverage associated with Mexican holidays, booze-fuelled debauchery and nasty hangovers, Mexico’s best-known export has increasingly moved upscale, finding a spot on the top shelves of liquor cabinets and commanding steep prices from discerning connoisseurs, who often sip ultra premium tequilas like they would a fine scotch whisky or bourbon.

Casa Noble now exports all over the world, finding enthusiasts in countries as diverse as Australia, Japan, South Africa, the United Kingdom and Russia, where Hermosillo says young people, flush with cash and an appetite for something other than vodka, are fuelling a premium tequila boom. The demand, however, is especially strong in Canada and the United States.

While industry giants like Jose Cuervo and Sauza have long distilled premium products, their best reservas and reposados received little fanfare until recently, joining a slew of export-only tequilas from craft distillers. The enormous popularity of premium tequila has even drawn celebrities into the business. Van Halen front man Sammy Hagar launched the Cabo Wabo brand, and actor Dan Aykroyd scooped up the Canadian rights to Patron Tequila.

Knock-offs have arrived on store shelves, too. A Southern California company now distils a tequila-like beverage from U.S.-grown agaves, initially selling it under the name "Temequila" – a word play on the town where the beverage is bottled.

"Tequila is taking advantage of the trend in the spirits industry that people want to drink better liquor," says David Ozgo, an economist with the Distilled Spirits Council of the United States.

Drinking better often means paying more, but consumers seem more than willing to spend big on tequila. Growth in the top end of the tequila market is expected to outpace sales for regular tequilas for the rest of the decade – consumption jumped by a staggering 29 per cent in 2004.

Several factors, both intentional and serendipitous, have propelled premium tequila’s popularity. According to Bertha Becerra, spokeswoman for the Guadalajara-based Tequila Regulatory Council (CRT), manufacturers began distilling better beverages, investing in new technologies and improving production techniques. Firms also marketed their products more effectively, leveraging tequila’s appellation of origin distinction, which imbues it with a certain cachet – similar to luxury drinks like cognac and champagne (by law, tequila must be made from blue agave plants grown in Jalisco, and designated municipalities in Guanajuato, Michoacan, Nayarit and Tamaulipas states).

With the prices of mid-range tequilas falling due to a surplus of agave plants – tequila’s principal ingredient – Mexico’s famed firewater is favourably competing against longtime cocktail standbys like rum and vodka.

To conquer new markets, the CRT recently authorized the production of flavoured tequilas, and created a new category for extra-aged tequila. Before the rule changes, añejo tequila only needed to rest for one year. Relatively young tequilas were lumped in with beverages spending nearly five years in a barrel.

Small but important details differentiate premium tequilas from their mass-market counterparts. Many premium distillers, like Casa Noble, grow their own agaves without the use of chemicals, steam roast the agave hearts in stone ovens and naturally ferment the agave juice.

During the distillation, Casa Noble discards the "heads and tails" – the first and last parts of the batch. The practice, along with triple distilling, supposedly reduces the levels of hangover-inducing methanol and other unpleasant elements. The final product rests in barrels made from new wood for just under five years (many distillers use old whisky barrels for aging tequila).

While some whiskies spend more than 20 years in a barrel, Hermosillo says five years is ample time.

"After a certain period of time, you lose a lot of the properties of the agaves… and the properties of the barrel take over."

Ultimately, Hermosillo says, "If you combine all these complexities, you’ll get a great spirit – not just a great tequila."

And, while premium tequila would make a great margarita, save it for sipping. "It’s not for mixing," he says.

Casa Noble Tequila with Southern Wine and Spirits in New Mexico

New Mexico - May 15 2006 - Casa Noble’s prestigious line of tequilas are represented exclusively in the USA and Canada by Infinium Spirits (Formerly Wilson Daniels). Southern Wine and Spirits has been designated by Infinium Spirits to distributed Casa Noble throughout the entire state of New Mexico. Southern Wine and Spirits is the nation’s largest wine and spirits distributor with operations in several states around the country.

Casa Noble is a family owned boutique distillery, that dates back to the late 1700’s, located in the town of Tequila, Jalisco. They use only the traditional method of production, which includes slow stone oven cooking and natural fermentation. The blanco (Crystal), reposado and anejo are all triple distilled to give incomparable quality to these great tequilas. Casa Noble is one of the most awarded Tequilas, among these recognitions Casa Noble has won double gold and gold medals at the San Francisco World Spirits Competition, and Selected best tequila by the Mexican Tequila Academy,

Casa Noble Tequila Selected by Penthouse Magazine

New York, NY – May 1st 2006 - Casa Noble Tequila selected as on of the best Tequilas by Penthouse Magazine May Issue. Cuervo Reserva de la Familia, El Tesoro and Patron were among the others selected.

“When most people think of Mexico’s national drink, they envision frat boys doing shooters at the Sigma Chi house, then going out for a night of car tipping. While that may be true of lesser tequila, there’s a whole other class that’s made for savoring instead of slugging”

The finest añejos (“aged” in Spanish) are made from 100 percent blue agave plants, and must rest in oak barrels fo at least a year. Tequila’s that aren’t all blue agave have added sugar-the culprit behind the drink’s legendary hangover.”

“So forget about shot glasses on your next trip to Mexico, and drink tequila the way the locals do one sip at a time.”

“Casa Noble Extra Aged Anejo”
“limited to 12,000 bottles per year, Casa Noble comes in black porcelain bottles that are hand-painted in 18-karat gold. Casa Noble is aged for an impressive five years in French white-oak barrels, and is sweeter than tequilas aged in bourbon barrels. Strong flavors of cooked agave and raw agave combined with vanilla and coffee-bean notes to create a dark-gold tequila that’s worth its weight in gold – not only on the bottle, but also at The San Francisco

Casa Noble Tequila with Southern Wine and Spirits in New York

New York - April 2006 - Casa Noble’s prestigious line of tequilas are represented exclusively in the USA and Canada by Infinium Spirits (Formerly Wilson Daniels). As of April 2006 Casa Noble will now be distributed by Southern Wine and Spirits throughout the entire state of New York. Southern Wine and Spirits is the nation’s largest wine and spirits distributor with operations in several states around the country.

Casa Noble is a family owned boutique distillery that produces the most awarded tequilas in the industry. They use only the traditional method of production, which includes slow stone oven cooking and natural fermentation. The blanco, reposado and anejo are all triple distilled to give incomparable quality to these great tequilas. Casa Noble Tequila has been voted Best Spirit in the Market place by New York Times and selected as one of the Top Tequilas by the New York post.

Casa Noble launches the new Crystal in Tequila

Casa Noble unveiled the new version of its multi-awarded Crystal tequila at a brilliant ceremony, during an historic tasting event that gathered more than 30 tequila experts and aficionados from the famed Ian Chadwick's Mumpsimus tequila forum, that has well over 700 members worldwide and has become a standard reference point for tequila aficionados all over the world. The event took place at the new Tequila Museum at La Cofradia distillery, the first museum of its type inside an actual distillery in the city of Tequila.

The group of VIP visitors from USA and Canada were greeted with a special tour that included a visit to the production facilities and agave fields of La Cofradia. Just before dinner, four huge tables were set inside the Museum's gallery to host the premier event of the evening. Each participant found a snifter and 2 Riedel tequila glasses, bottled water, a tequila tasting sheet form and a book about Mexican Museums. Casa Noble's CEO Jose Hermosillo and Carlos Hernandez President of Casa Noble presented the group with a superb guided tasting session led by famed specialists Cor and Chelle Knijnenburg of Tequilatastings.com. The BIG announcement immediately followed: they all were about to become the first people to ever taste the NEW Casa Noble Crystal, the highly acclaimed 100% agave ultra-premium, triple distilled blanco.

The special presentation of this improved product came directly from Jose Hermosillo, and the FIRST bottle was given to none other than Ian Chadwick himself. A visibly emotional Ian gratefully accepted this exceptional gift, becoming the first person ever to own a bottle of the new Crystal. The guided tasting followed by an unanimous rave about the exquisite texture and great smoothness of the new Casa Noble Crystal which will be in stores in April.

Among the notable guests of this worldwide launching event were Mark Cannon from Pocotequila.com, tequila importers Todd Bowen and Clark Munkel, tequila collector and Mumpsimus moderator Harry Reifschneider, the organizer of The New Mexico International Tequila Experience Mike Morales, and famed tequila connoisseur Lirubis. This milestone event gathered a group of very special people whose love and dedication for the cause of true, 100% agave tequilas is truly remarkable.

Casa Noble Tequila once more at the Night Club & Bar Show in Las Vegas

Las Vegas, Nevada – March, 2006 – Casa Noble Tequila will be at the show which will be held at the Las Vegas Convention Center on March 5 to 8. “More than 38,000 chain and independent operators of food and beverage venues attend “The Show,” ™ which includes work shops led by industry leaders and 2,000-plus booths in the exhibit hall. “The Show”™ was recently named one of the Top 100 shows in the nation by Trade Show Week and nominated as one of the fastest-growing 50 shows in the nation.”

Robert Plotkin brings his expertise as a mixologist, spirits writer and author and renowned beverage consultant to bear on helping venue owners and operators increase guest satisfaction and build repeat business. Back by popular demand in 2006 are crowd-pleasing, crash courses such as the "Beverage & Food Forum," the "Cocktail Experience," "John Taffer's Bar & Restaurant Management Dynamics" -- the Holy Grail of beverage and food operational know-how -- "Keys to Successful Management" and "Limit Your Liabilities" -- a how-to owner/operator guide to proactive prevention on-premise

Casa Noble has participated in this event for many years now and will be tasting at the Infinium Spirits (Wilson Daniels) Booth for all the tequila aficionados and for those who want to try true ultra premium boutique tequila. Jose Hermosillo will be attending the event answering questions and giving advice on tequila. Infinium Spirits (Wilson Daniels) is the brand representative for Casa Noble in USA and Canada.

Canadian Tequila Expert Spearheads Historic Tour to Mexican Distilleries!

An Internet forum delegation of tequila aficionados, led by expert Ian Chadwick, embark on an historic, whirlwind five-day fact finding distilleries tour in Tequila, Mexico.

Collingwood, Ontario, Canada, February 25, 2006: From March 1 to March 5, 2006, an Internet forum delegation of over thirty tequila aficionados, led by tequila expert and Collingwood Town Councillor Ian Chadwick, embark on an historic, whirlwind fact finding distilleries tour in Tequila, Mexico.

The intensive Blue Agave Tour will be filled with guest speakers, special ceremonies, and plenty of tequila tastings graciously hosted by the prestigious distilleries of Casa Noble, Jose Cuervo, El Tesoro de Don Felipe, and Herradura, among others.

"I'm intensely curious to learn about the inner workings of the tequila industry˜the practices, processes, technologies, and agriculture," says Chadwick. "At heart I'm a researcher, so any opportunity to further my knowledge and to uncover new facts is one I jump at."

Ian Chadwick's website, In Search of the Blue Agave, has been the premier source of tequila information for novices and connoisseurs of the spirit for over 10 years. His online discussion forum, Mumpsimus, boasts more than 700 members worldwide including many involved in the tequila industry.

Joining Councillor Chadwick on The Blue Agave Tour are university students to business owners to management consultants. Most notable are Todd Bowen and Clark Munkel, importers of award winning tequilas Fina Estampa and Herencia de Plata; Cor and Chelle Knijnenburg of Tequila Tastings.com, an entertainment tastings conducting firm; tequila consultant and graphic artist Mark Cannon of Pocotequila.com; David Yan Gonzales, freelance writer; tequila collector and Mumpsimus moderator, Harry Reifschneider; and Mike Morales, co-organizer of the New Mexico International Tequila Experience(TM).

Exclusive guest speakers include Ana Valenzuela-Zapata, botanical and horticultural expert on agaves, and Ron Cooper, importer and founder of Del Maguey Single Village Mezcals.

Among the distillery hosts will be Jose Hermosillo, CEO of tequila Casa Noble, and Carlos Camarena, owner of El Tesoro de Don Felipe.

"I have a personal passion for Mexico," continues Chadwick. "Its culture, arts, society, language--and I really want to get to know it better."

Councillor Chadwick was the driving force behind Collingwood's Sister City relationship with Zihuatanejo, Mexico signed in June 2005.

Continuing increase in consumer demand for premium spirits have driven growth of South Trade International since our inception in 2002

In that year we worked hard to lay the foundation for a new category in the Australian liquor market - Absinth is now recognized as a category that is here to stay. Green Fairy is firmly established as the absinth by which all other absinth brands are judged, and Dabel has now tightened its grip on the top end of the market.

ln 2005 we set out to broaden the choice of premium alcoholic beverages for Australian bottle shops, bartenders, liquor enthusiasts and the general public. At the super-premium end we now offer the highly awarded CASA NOBLE range of tequilas, and the Anchor Distilling company's range of hand crafted spirits - Junipero Gin and Old Potrero Rye whiskeys, in addition to our already established Mackillop's Choice range of single cask malt whiskies. Their acceptance in the market has been acknowledged by very strong sales of each. We have also identified a growing demand for premium tequila in the 'mixto' category and have been fortunate enough to secure the exclusive rights to the XXX tequila brand that we launched late in 2005. The brand demands a premium over most in the category but our research identifies that tequila drinkers are willing to Pay a little more for superior quality.

Alize has continued to be an iconic brand in the hip hop and R&B scene where much of our marketing effort is focused, but the refreshing flavors and stunning colors are now attracting a broader customer base both on- and off-premise. On the back of the successful launch of Alize Bleu we are now introducing the sought after Alize Wild Passion to the Australian market. During 2006 we expect to see a greater volume of
Alize being sold off-premise as young drinkers exposed to the brand in clubs and bars seek it out in their local bottle shops.

Cachaca as a category is small but increasing year on year and Cachaca Veritas is making strong inroads with the more discerning cachaca drinkers and professional mixologists.

Sales of our smaller niche brands have also continued to increase. Specialist vodkas -
Adam, Eva (with Jin Sing), 60% Peliskovka, and our peach vodka have very loyal patronage with growth driven by both new customers and greater volumes through existing bottle shops, bars and restaurants. Slivovice Prava and Amaretto Green Tree are growing primarily as a result of increasing demand from existing loyal customers.
Gold Bohemia, our premium Czech Lager has carved out a strong consumer niche, which is steadily expanding with sales increasing by 300 per cent in 2005. We believe this will increase exponentially in 2006.

2005 in many respects marked the 'coming of age' of SouthTrade International with a quality range which confirms that SouthTrade is Australia's leading importer of premium alcoholic beverages. We are well represented in all states of Australia and New Zealand with our own sales teams in New South Wales and Oueensland and specialist agents such as Direct Liquor in Victoria, Houston Agencies in Western Australia, Festival City Wines and Spirits in South Australia. and Scorpion Liquor in New Zealand. In addition we have excellent distribution nationally with ALM and in the relevant states with lLG, HLW, Capital Liquo; Paramount Liquor and Gold Coast Liquor.

In 2006 we will focus on building each of our premium and super-premium brands into leaders in their respective categories and we will continue to search the world for liquor brands that are the best in their category are unusual, or are hard to get.

Casa Noble Tequila BLOG

New for 2006, Casa Noble has developed a blog to keep more in touch with all people that wants to know about this family of finest tequilas.

Please visit the Casa Noble blog, at http://casanoble.blogspot.com, where you will find Casa Noble's latest news, awards, recognitions and events so now everyone can keep up to date and even learn of our coming projects and events, send us your opinions and even share the news with your friends.

"Blog" is short for weblog, a kind of public online diary, which is up dated regularly. Blogging has been popular for years with young people, more
recently the "blogosphere" has expanded to small companies as professional
web-based journals as well as the traditional highly personal ones.
Professionals each day are finding new creative ways of using a blog and it
looks like it could become an important way of communication.

Even though Casa Noble follows a strong respect for tradition as a company and as a product, it is nice to put technology to good use every now and then: this blog is our latest effort to provide our clients and friends with a reliable and first hand source of information about our life, so we can share our most meaningful events and listen to you too. We are waiting for you at the Casa Noble Blog!

Casa Noble Tequila will be at the Beaver Creek Culinary Classic by Bon Appetit.

BEAVER CREEK, Colorado — Feb. 2-5, 2006 – Once again Beaver Creek Resort and Bon Appetit magazine join in what has become a fantastic yearly adventure, to present a star-studded line-up of America's top culinary chefs at this year’s annual Beaver Creek Culinary Classic. And leading the way at the main event, none other than Casa Noble Tequila will be present. Guests will be able to warm up their taste buds at the Beaver Creek Culinary Classic with this outstanding and multi-awarded family of tequilas, as Casa Noble will be at the Grand Tasting on Saturday evening, with all of their three Ultra Premium tequilas including the Casa Noble 5 year old anejo, a very unique and exclusive tequila, only 12,000 bottles are made each year.

“More than 30 chefs from Beaver Creek and across the nation are expected to participate.” “Participating chefs include Eric Ripert of Le Bernardin in New York; Hubert Keller of Fleur de Lys in Las Vegas; Ming Tsai of Blue Ginger in Wellesley, Mass.; Richard Sandoval of Modern Mexican Restaurants in New York and other locations; Kerry Simon of Simon Kitchen & Bar in Las Vegas; Govind Armstrong of Table 8 in Los Angeles; Elizabeth Falkner of Citizen Cake in San Francisco; Laurent Tourondel of BLT Steak, BLT Fish, BLT Prime in New York; Waldy Malouf of Beacon in New York; Susan Feniger of the Food Network's "The Two Hot Tamales" and Border Grill in Los Angeles and Las Vegas; Mary Sue Milliken, also of Border Grill, and others. “

About Bon Appetit

“Bon Appetit magazine, a Conde Nast Publication, has served as America's foremost food and entertaining magazine for five decades. With over six million readers, it is the most widely read magazine of its kind in the world. “

http://www.epicurious.com/

Casa Noble Tequila awarded with “T” Distinction

Tequila, Jalisco – January 26, 2006 – The “T” Distinction is given to companies who have a amassed a history of Quality, Culture and Knowledge during the years, and this recognition is highly prized because of its relevance towards consumers and markets alike, in evident confirmation that this brand lives to fulfill its promise to produce only the best tequilas in the world. Casa Noble will be presented with this great honor on the 26th of January of 2006, during a lunch hosted at the distillery in Tequila, Jalisco.

The “T” Distinctive is a highly acclaimed and prestigious recognition, that was implemented and created by the Tequila Regulatory Consul (Consejo Regulador del Tequila), along with several other official institutions like the National Tequila Industry Chamber (Camara Nacional de la Industria Tequilera) for those who guard and promote the production and distribution and trade of authentic, original tequilas who comply and observe the strict regulations that guarantee its authenticity. This recognition was created to recognize institutions and companies, which through their history have proven to promote Quality in Tequila, the Culture of Tequila and Protect Tequila as part of our National Heritage.

Casa Noble is proud to announce this event as its latest accolade in the highly competitive and demanding world of the tequila.

Drink Magazine - Hiliday Spirits

"CASA NOBLE REPOSADO"

"This is one of the most refined expressions of the reposado style, "rested" a full year in French white oak. Pale gold in tone, it's bright and racy with pure, smooth flavors of spice, vanilla and agave. Sip neat or bring a new level of sophistication to tequila cocktails."

By
Anthony Dias Blue

Casa Noble Receives a Very Special Recognition from Mexico's President Vicente Fox

In a very special event, where Casa Noble Tequila received yet another award in what has been an outstanding year for this ultra premium tequila brand.

Mexico City (PRWEB) July 10, 2005 -- Vicente Fox, President of Mexico, gave Casa Noble a very special recognition for its ground breaking performance in the Asian markets, pioneering the way for many more Mexican products into China and other Asian countries. By winning the coveted Special Gold Medal at the most recent Asian World Spirits Competition, Casa Noble Añejo earns a privileged status not just among other tequilas, but also among the best spirits of the world.

In the event organized by Bancomext (Mexican National Commerce Bank) more than 250 Asian and Mexican businessman attended, including such notables as President Fox, the Ambassador to China in Mexico, Mr. Ren Jingyu, Secretary of Economy Mr. Fernando Canales and Bancomext President Hector Reyes Retana.

A total of sixteen companies were given a special award that recognizes Mexican entrepreneurs whose groundbreaking work is opening doors to new borders and markets. Mr. Carlos Hernandez, President of Casa Noble Tequila received from the hands of Mexican President this singular honor, as Casa Noble became the only boutique distillery to receive such award ever.

With trade to China from Mexico estimated to reach 200 billion dollars this Year, the potential for tequila in Asia looks extremely attractive, and with the outstanding leadership in branding and marketing strategies, Casa Noble stands out as a definitive leader once again.

Casa Noble Tequila Receives Highest Honors in Asia

Shanghai, China – May, 2005 – Casa Noble Tequila was selected as the best spirit for 2005 at the 6th China Wine and Spirit Competition; Casa Noble Aňejo received the “Grande Médaille d'Or/Great Gold Medal”.

The China Wine and Spirit Competition, held May 17th at the Shanghai international Hotel, is the only event in Asia enjoying the patronage of the Office International de la Vigne et du Vin (OIV). This is a very exclusive event conducted along the lines of the professional European wine fair, Concours Mondial de Bruxellesn (CMB) by the same organizer, Vinopres of Brussels, in cooperation with the large Sial China international trade exhibition.

Judges from US, China, Spain, Singapore, France, Brazil and Japan take the task of choosing among an array of more than 400 wines and spirits to select for Great Gold Medal as best of the show, Great Silver Medal and Gold Medal. Among the large number of wines and spirits submitted to the competition, only two spirits were awarded the Great Gold Medal, Casa Noble Aňejo and a very select Cognac reserve from Château de Beaulon's, honoring them as the best of the competition.

Carlos Hernandez, one of the owners of the Casa Noble, together with his wife Elisabeth de Hernandez, were there to receive the medal and recognition made to Casa Noble Aňejo by this prestigious organization of this event. Casa Noble Aňejo is a limited production tequila, triple distilled and aged for 5 years in French White Oak barrels, finally presented in a unique decanter made of Porcelain and Gold by hand and individually numbered.

Casa Noble Tequila Anniversary Celebration and New Barrel Facility

Tequila, Jalisco – May 28 2005 - Casa Noble Tequila celebrates in style one more anniversary next May 28th, with a grand luncheon at its own distillery, located in Tequila, Jalisco México. Among the many activities to be held at this year’s celebration, is the opening of the New Tequila Aging Room with an area of more than 10,000 square feet and 1500 barrels for the long aging of Casa Noble Tequila.

Immediately following a celebration of Mass at 2 pm., there will be an elaborate regional Mexican Cuisine buffet, featuring the most delicious dishes from the region, to be held at a special area inside the distillery, surrounded with dozens of beautiful, lush 100 year old mango trees. The party would not be complete without a good Mariachi band, playing the many favorite tunes as guest will be served with all the Casa Noble Family tequilas: Crystal, Reposado and Añejo.
Visitors will also get the chance to experience the full Casa Noble Tequila ritual, learning not just how this fantastic tequila is produced, but also there will be a complete tour of the beautiful blue agave fields and distillery, even including some (not all, of course)of the best kept secrets involved in the production methods. Guests will also be offered a taste of the freshly cooked sweet blue agave while visiting the distillery.
After all the programmed festivities run to an end, chauffeurs will be available to return guest back to their hotels safely after this superb tequila celebration.

Casa Noble Tequila selected by The Beverage Tasting Institute as Best

Casa Noble receives Top Honors from the Beverage Tasting Institute, the Best Silver tequila in 2004 among the long list of tequilas tasted throughout the year.

Chicago - May 2005 - “Each year, the Beverage Testing Institute has the formidable (some say enviable) task of tasting and reviewing hundreds of spirits from around the world. This task, performed under the auspices of our International Review of Spirits Competition, soon turned into something akin to a quest to find the best spirits in the world (and share them with you.) In 2004, they were pleased to discover and become reacquainted with another bumper crop of liquid gems: the “2004 Best Spirits”, from twenty-two product categories of the competition.”
Casa Noble Crystal (Silver) Tequila, one of the most awarded tequilas in the world, having received the double gold medal from the San Francisco World Spirit Competition and the number one place by the Mexican Tequila Academy, just to mention a few, is now honored to be at the top of the list for 2004 best spirits of The Beverage Tasting Institute. Among the selected this year in Luxury Cognac: Les Antiquares du Cognac (France) 1936 Vintage Grande Champagne Cognac; Gin category: Broker’s (England) London Dry Gin; for Island Single Malt Scotch: Highland Park (Scotland) 25 Year Old Island Single Malt Scotch Whisky; Vodka: Jean-Marc XO (France) Vodka, just to mention some of the 24 different categories.

With repeated awards from prestigious Mexican and International institutions, Casa Noble continues to be recognized as a leader in the production of the world's best tasting tequila. Produced the traditional way in the land where it all started, Tequila, Jalisco, Casa Noble’s fist concern has always been quality.

The Beverage Tasting Institute, founded in 1981 with the objective of producing fair and impartial wine reviews for consumers, over the years, their buying guides have appeared in the Wine Enthusiast, Restaurant Hospitality, The New Yorker Magazine, Wine & Spirits, International Wine Review, Epicurious.com, All About Beer, and many others.

Casa Noble Tequila once more at the Night Club & Bar Show in Las Vegas

The Nightclub & Bar Show celebrates this year two decades of non-stop support of the coolest industry on the planet and Casa Noble Tequila is once more right there.

Las Vegas, Nevada – February 27, 2005 - The "Academy Awards" event of the spirit world celebrating two decades! The anniversary Gala will be held Sunday, February 27, 2005 at Caesars Palace where surprise celebrity speakers will help honor the top bars, clubs, restaurants and hotels that have made a difference in the industry.

The show which will be held at the Las Vegas Convention Center on from the 28th of February to 2nd of March, will includes many speakers among them the Beverage expert and author Robert Plotkin and Join Santé magazine Editor and Publisher Mark Vaughan. In the program there will be several night events such as Sammy Hagar and band - the Waboritas – that return for the third year in a row to rock attendees! This year's special concert will be held at Club Rio

Casa Noble has participated in this event for many years now and will be tasting at the Wilson Daniels Booth for all the tequila aficionados and for those who want to try a real ultra premium boutique tequila. David Ravandi and Jose Hermosillo will be attending the event answering questions and giving advise on tequila. Wilson Daniels is the brand representative for Casa Noble in USA and Canada.

Casa Noble Tequilas Enrich Guggenheim's Aztec Gala

The largest Aztec Exhibit opens at the Guggenheim museum.

Among the notables attending were First Ladies Martha Fox of Mexico and Libby Pataki of New York City. Everyone enjoyed Casa Noble Tequila during the cocktail and formal dinner to celebrate this event.

New York, NY (PRWEB) November 3, 2004 -- One of the most anticipated cultural events of the year took place at New York City's Guggenheim Museum: the opening gala of the Aztec Empire Exhibit. The opening ceremonies launched the largest exhibition of Aztec artifacts ever assembled outside Mexico and a fitting testimony to one of the most influential Pre-Hispanic Era cultures of the American continent.

Among the notables attending the opening ceremonies were First Ladies Martha Fox of Mexico and Libby Pataki of New York City, Felipe Solís (Curator, and Director of Mexico's National Museum of Anthropology), Emilio Azcárraga (President of Televisa Group), Thomas Krens (Director of The Guggenheim) and many other representatives of New York's cultural, philanthropic and social elite.

The Aztec Gala Dinner was a meaningful cultural event where guests experienced exquisite dishes representative of ancient Mexican and Aztec cuisine, and enjoyed Casa Noble ultra premium tequilas served straight for sipping and in delicious mixed concoctions.The evening began with the arrival of the First Ladies of Mexico and New York City who were lead by the Museum Director on the first official visit to the exhibition. The tour concluded at the top of the building where guests were greeted with Casa Noble Crystal served straight for sipping or as a cocktail with Pomegranate juice shaken with ice and served in an elegant martini glass.

Speeches by the Museum Director, Martha Fox and the Fist Lady of New York noted appreciation of the arts and the relationship and long history between both countries. Guests were openly mesmerized by the powerful and beautiful nature of the many artifacts on display.

The following day, Casa Noble Reposado was the favorite during the formal cocktail celebration for the official opening of the Aztec Exhibit. Favorite choices among guests were Casa Noble Margaritas and the Casa Noble Granada Cocktail. Museum patrons were greeted with Casa Noble Anejo in a private reception. Casa Noble Tequila was honored to enrich this grand exhibition of the Aztec civilizations which have played such an important role in the history of Mexico.

Casa Noble Goes Gold Again

First Place Honors from the Mexican Tequila Academy and Gold from the Chicago Tasting Institute for the Second Year Running

Chicago/Mexico City - September 2004 - With repeat awards from two prestigious Mexican and International institutions, Casa Noble continues to be recognized as a leader in the production of the world's best tasting tequila. Casa Noble Crystal (Silver) repeated with a first place award from the Mexican Tequila Academy which bestows the most coveted awards in the tequila industry. Casa Noble tequilas also received a second round of two golds and one silver medal from the Chicago Beverage Tasting Institute in recent tastings.

The Academia Mexicana del Tequila (Mexican Academy of Tequila), one of Mexico's most respected and professional group of tequila connoisseurs, held its annual tasting in Mexico City on September 11. This year's results again set Casa Noble Crystal (Silver) as the best of its category (Premium 100% Agave Blanco). Crystal racked up so many first place mentions that the winning margin was the largest in history. Other brands that participated in this event were Don Julio, Cazadores, and Hacienda del Cristero from Herradura.

The Chicago Beverage Tasting Institute, founded in 1981 with the objective of producing fair and impartial wine reviews for consumers, awarded gold medals to Casa Noble Crystal and Casa Noble Anejo, while Casa Noble Reposado took the silver medal.

Casa Noble once again gets outstanding recognition for its dedication to producing the best tasting tequila in the world. The final score card from the latest tasting of the "Academia Mexicana del Tequila A.C."

Casa Noble Tequila has Formal Dinner at Adobo Grill in Chicago

Chicago, IL – June 24, 2004 – Chicago’s Adobo Grill, that was voted best restaurant by Chicago Magazine and praised by Bon Appetit (twice) hosted a dinner for more than 100 people. The dinner consisted of appetizers and three courses which were incredible; each course was accompanied by a different cocktail made by famous Juan, head bartender and tequila connoisseur, all prepared with Casa Noble to enhance the flavor of each individual dish. Additionally each guest received a flight of tequilas with Casa Noble crystal, reposado and aňejo to be sipped during and after the event.

Jorge Ortiz, owner of Adobo explaining the characteristics of the dinner which was based on recipes that initiated in Colima, a state in the cost of Jalisco, and were given the special touch by Adobo’s star chef . The owner of Casa Noble that came from Guadalajara to attend the dinner explained each of the Casa Noble tequilas that the guest were about to try.

Jorge excels as a host, he knows and greets most of his customers by name, and it is evident that a lot of chemistry exists between him and his ever-growing list of pampered clients and friends. Casa Noble’s tequilas were in the center of that special night when this ultra premium tequila took center stage at Adobo. People praised the way Casa Noble enhanced Jorge’s already impressive cocktails and partied and enjoyed the dinner with Casa Noble big time.

This event was considered a "huge success" even, Jorge said “this is the best event so far, and we’ve had many”. Casa Noble can be proud once again of being part of a very fun and successful experience.

Casa Noble Tequila & the ArtsCasa Noble Tequila Shines at the Mexican Emmys (Palmas de Oro XXXVIII)

Mexico City -- May, 2004 -- Casa Noble Tequila, once again championing for the performing arts, was showcased at the Mexican Emmys "Palmas de Oro XXXVIII" (Gold Palms XXXVIII) at the Grand Forum in Mexico City. Winners of this coveted award, the statuette known as the "Palmas de Oro," each received a bottle of Casa Noble from organizers The National Circle of Journalists.

Highlights of the ceremony included the best television show award won by "Mariana de la Noche" (Mariana of the Night), a soap opera which casts popular and talented actors Alejandra Barros, Jorge Salinas, Cesar Evora, Angelica Rivera, Paty Navidad, Patricia Reyes Espindola and Adriana Fonseca.

Actors Jorge Salinas and Adriana Fonseca accepted the bronze statuette on behalf of the entire cast."Love Without Barriers", arguably the most popular stage musical in years, produced "Palmas de Oro" statuettes for Director and Producer Gerardo Quiroz and cast members Bibi Gaytan, Eduardo Capetillo, Jaime Camil, and Chacho Gaytan.

Producers Jorge Ortiz de Pinedo and Luigina Tuccio were recognized for their humorous television sit coms "Casa de La Risa" (The House of Laughter) and "La Escuelita VIP" (Small School VIP). Awards were presented to the famous comedian Polo Polo, as well as Luis de Alba, Martha Ofelia Galindo, David Villalpando, Sergio Corona and Carlos Ignacio all well known comedians who perform stand-up and television alike.

Javier Castelazo excelled as the producer of this outstanding event honoring the performing arts. The "Palmas de Oro" statuette itself received a make over this year with the new shape modeled after actress Joanna Benedeck and sculpted by Oscar Ponzanelli.

Casa Noble was the sole tequila served during dinner at the award ceremony and the distinguished guests, many of who are very familiar with this delicious spirit, were pleased to enjoy it in such good company.

Casa Noble Crystal Selected by Travel and Leisure Golf

Casa Noble Crystal (Blanco) was selected by Travel + Leisure Golf (March 2004) in their taster's guide to the best premium bottling, written by Scott Mowbray.

“Tequila shares with calvados this virtue: concentrated expression of one ingredient (apples in the case of calvados, agave in tequila). The difference, of course, is that the agave flavor is not a common kitchen and fruit bowl taste; it's far less familiar. The elaborate manufacture of tequila involves the hacking up of big, mature plants; the steam-cooking or baking of same for many hours or even days; crushing (traditionally with a stone wheel, now often with a mechanical shredder) to produce a juice or juice-pulp mixture; and then fermentation and distillation. If the tequila is to be a white (blanco) version, it is immediately or soon bottled; if it is to be a reposado, it reposes in oak barrels for two months to a year; if an añejo, the wood slumber lasts a year or longer, to infuse the drink with sweet barrel flavors. Unlike wine or scotch, many tequilas stop improving after four years of aging. This isn't a complicated drink, all mythology aside: agave and wood, or just agave.”

“When last I tasted a raft of expensive tequilas, I reported an obsession with the clear blancos. I had fallen in love with the agave essence, the white-pepper and straw-grass flavors that sit on top of potent alcohol fire with none of the smoothing, rounding or mediating of wood.”

Tasting Notes: Premium Tequila
“These are the standouts from a recent tasting of more than a dozen 100 percent agave tequilas. There is an excellent selection and guide to tequilas at internet wines.com. Click on "spirits" and then on "tequila." The site ships to legal states.”

“BLANCOS: These are the clear, pure expressions of the agave.” “Casa Noble Crystal: Intriguing nose of peppery agave plus a dash of lemon and gunpowder (hey, that's what my notes say). In any case, a big, powerful, rounded tequila in the mouth, very well-balanced. A blockbuster.”

TEQUILA RISES: YOUR GUIDE TO THE FINEST TEQUILAS

JOE CUNNINGHAM. New York Post. New York, N.Y.

THE term tequila, believed to mean "lava hill" or "cutting rock" in the Nathual tongue of the Aztecs, dates back to the 16th century, when the Ticuila people founded the town of Tequila in Jalisco, Mexico.

They were the first to produce a fermented drink from the blue agave plant, which only grows in the mineral-rich, volcanic soil of western Mexico.
It’s tough to argue that tequila has since gone on to become one of the most popular and versatile spirits in the world, yet few people perceive it as a gourmet liquor, along the lines of a brandy or Scotch.

"Tequila has been seen as a party drink, not sophisticated, but lately people have been drinking it out of cognac snifters," says David Gonzalez, director of marketing for the Casa Noble line of tequilas. "Its a very complex drink, and people are finally starting to learn that."
And as the general notion of tequila as a B-list tipple has started to shift, its become easier to find a whole range of top- shelf, 100-percent agave varieties tailored to the most discerning tastes - provided you’re willing to pay to play.

No, were not being snobs here, we know there’s nothing wrong with splitting a fifth of old reliable Jose Cuervo Gold with friends.

But if you’re driven to seek out only the most sophisticated sips, these elite tequilas are for you -just dont spoil the taste with lime and salt!

Patron Silver PRICE: $50 Most of the truly premium tequilas are aejos, but some connoisseurs prefer the light, crystal-clear qualities of a joven or young tequila. Patron is produced by the company Siete Leguas (named after Pan-cho Villas trusty horse). "It has a very distinctive bottle design," says Emmons, "and its a cult favorite among tequila lovers, because its considered the best." Its priced up to fifty dollars a bottle in most stores. Har-rington also recommends the Chinaco Blanco (retails in the $40-$50 dollar range), a long- revered name among jovenes that has just returned to the market.
Seleccion Suprema (Herradura) PRICE: $300 You’ll pay up to $45 for a shot (and up to $300 per bottle) in most restaurants for this pricey potable. Bob Emmons, author of "The Book of Tequila: A Complete Guide" (Open Court Publishing, $18.95), describes it as "very smooth, with a definite wood flavor," but it can have "a bit too much of a bourbon taste, because bourbon companies sell their used oak barrels to Mexican tequila plants, and the wood retains some of the flavor." Its produced in the Hacienda San Jose del Refugio in Amatitan, located between Guadalajara and Tequila.
Casa Noble Reposado PRICE: $50 This tequila is such a star, it recently won an Academy Award - okay, so it was from the Mexican Tequila Academy, which conducts blind taste tests annually to determine the worlds best. Casa Noble, based just outside Tequila, Mexico, age their reposa-do the maximum time before it would officially be considered an aejo (364 days). "It has a very strong agave base, with elements of lime, grapefruit, vanilla, and a bit of caramel and coffee," says Gonzalez. Aged in French white oak, this liquors rapidly expanding its fan base.
Sauza Hornitos Reposado PRICE: $50 Though the name of this popular reposado may sound slightly risqué, Sauza Hornitos is really as pure as it gets. "Tradition- annalists say you should make margaritas exclusively with blancos, but the American palate likes things a little sweeter. This brand has a little oak-aging that mellows out the taste, letting it blend easily with the other margarita ingredients," says Harrington. And its perfect for drinkers who want a premium tequila without breaking the bank; a nearly 2-liter, "party-sized" bottle will only set you back $50.
El Tesoro de Don Felipe Aejo PRICE: $50 Anejo is a term used to describe tequilas that have been aged for a number of years. El Tesoro de Don Felipe Anejo (in the $50 per bottle range) has an unusual bouquet, and a full-bodied, vegetative flavor. "This is a company that still does things the traditional way. They crush the agave with a big stone wheel and they roast it rather than steaming it," says Greg Harrington, director of beverage for B.R. Guest restaurants and master sommelier at Park Avenues popular Dos Caminos Mexican restaurant.
Jose Cuervos mass-produced mixto Gold is the worlds highest- selling tequila. But they’ve also made a big splash into the pricey waters of gourmet selections. The eye-poppingly tagged
Jose Cuervo 1800 Collection (it retails up to $1,000 per bottle) is aged in French oak, and has a rich, full-bodied taste, with floral and vanilla characteristics. There’s certainly much debate among tequila-freaks about the cost/benefit ratio of the difficult-to- find 1800 Collection, but when alls said and done, you’ll be hard- pressed to find an example with more snob-appeal.
There’s no worm in tequila, that’s Mezcal (which is made from a different variety of the agave plant.)

To check whether your tequila is 100% agave or a cheaper mixto, pour some in a glass, cover the top with your palm, and shake. If the drink takes on a rubbery, oily smell, you’re drinking a mixto.

The exact origin of the ritual of chasing tequila with salt and lime to make it more palatable is cloudy, but historically the use of salt and lime with food and drink in Mexico was widespread.
The agave plants "hearts" - which look like large pineapples - are slowly cooked for a period of time, and then crushed to extract fermentable sugars from the agave starches.In order to be labeled tequila, the product must be produced in a specifically designated area of Mexico; in and around the town of Tequila.

(Copyright 2004, The New York Post. All Rights Reserved)

Tequila: Suitable sponsor for the fine arts in Mexico

Casa Noble participated as sponsor of the arts at the Mexican Film Festival

Mexico – January 2004 - The Mexican movie scene just celebrated the latest edition of its growing popular, highly acclaimed “Muestra de Cine Mexicano”, the annual Mexican Film Festival, where the best and notorious of the trade come together. New talent and seasoned veterans converge in this unique scenario every year, an event that has transcended far outside Mexico’s border, and includes work by international filmmakers, documentaries, actors, producers, screenwriters and people connected to the Latin American movie film industry.

Tequila Casa Noble was one of the mains sponsors on this event’s latest edition. Along with the many guests you could find such personalities as director Beto Gómez, Roberto Espejo, actress Lumy Cavazos (“Como Agua Para Chocolate”), the very beautiful and critically acclaimed Cecilia Suárez and Roberto Sosa, just to name a few. On this particular occasion a very special announcement was made: the launch of the Official Magazine of the “Muestra de Cine Mexicano” presented by Georgina Solís, who created the original idea and directed the project since the beginning, under the patronage of Raúl Padilla, General Director of the Muestra and “cultural father” of this event.

More than 300 guests attended this important event, which now even received national TV and media coverage, as it has become the most important showcase for both Mexican and Latin American filmmakers and performers, gaining more international relevance as years go by. This year’s event was acclaimed as one of the most cheerful and enjoyable of its relatively brief but meaningful history. Tequila Casa Noble was surely among the notable and best acclaimed sponsors, as they provided many guests with their first chance to come in touch with the refinement and pleasures of triple distilled, 100% pure blue agave tequilas. Truly a superior host for a superior event, based on the reactions and comments heard among the crowd.

Casa Noble is proud to be part of the effort to promote the fine arts in the powerful and fast paced growth needed among Mexico’s cultural circles, which are becoming more notorious and influential not only all over Latin America, but also in Europe and other countries where the Spanish language use is widespread such as the USA. Mexico’s premier movie event and tequila come together for good

Casa Noble Tequila Takes Tommy's by Storm

Legendary Tommy’s Mexican Restaurant hosted an evening with Casa Noble Tequila. San Francisco, CA - January 16, 2004 - It was "legend meets legend" time at Tommy’s restaurant during the second week of January 2004.

Arguably the most popular and respected tequila shrine outside Mexico, Tommy’s Mexican Restaurant in San Francisco hosted a very special guest: Casa Noble tequilas. And the party got even better than usual at Tommy’s, something that only happens when there is a special guest in the house, and Casa Noble really deserves this distinction hands down.

Tommy’s is not your average Mexican restaurant and bar. Mostly impetuous and exuberant 20-30 year olds usually pack this place to enjoy great food and drinks, yes. But the true, unique features and soul of this place is found at the bar: more than 110 different brands of tequila, all of them 100% agave (in other words, the REAL stuff) making it the largest collection outside Mexico, and its very cheerful owner Julio Bermejo, known as some sort of local "Tequila god". His passion for tequila has become legendary, and his reputation has spread far and away: his Margaritas are regarded as the best of the best north of the border. Julio excels as a host. He knows and greets most of his customers by name, and it is evident that a lot of chemistry exists between him and his ever-growing list of pampered clients and friends.

Casa Noble’s tequilas were in the center of that special night when this ultra premium tequila took center stage at Tommy’s. People praised the way Casa Noble enhanced Julio´s already impressive Margaritas, and special shirts were handed out to those who ordered the special pitchers of Margarita served with Casa Noble’s triple distilled tequilas. Many guests came directly to Casa Noble CEO and partner, Jose Hermosillo, present at the event, for information, praise and most of all, a special dedication of a Bottle and shirt.

People partied and enjoyed Casa Noble big time, based on what we witnessed that night. Also at the event Mike Finn and Greg Crakow from Wilson Daniles, Casa Noble being part of their prestigious portfolio.This event was considered a "huge success" even for Julio Bermejo´s high standards. Casa Noble can be proud once again of being part of a very fun and successful experience, and you can be sure that Casa Noble is a name that will become more recognized when premium tequila is on the spotlight.

Casa Noble Tequila Once Again on Top in 2003

Casa Noble Tequila Rated Tops Among 100% Blue Agave
Tequilas Evaluated By Mexican Tequila Academy

Mexico - January 2004 - Casa Noble again demonstrates its ability to impress and please the most demanding palates, as demonstrated by the results of the Mexican Tequila Academy for 2003. Juried by a panel of more than 45 of the most recognized sommeliers in the country, this event constitutes the most rigorous, comprehensive and prestigious Tequila tasting held in Mexico

Casa Noble Reposado shared a remarkable performance in all of the individual events that were held in Mexico City, Aguascalientes and Guadalajara by ranking in the top three spots in each tasting and also in the overall rating.

Each event included ten different tequilas that are recognized in the regions. There were a total of 20 tequilas evaluated with the majority included in all of
the events.

Attaining a solid reputation as an ultra premium Tequila depends on many factors such as quality and dedication. As a boutique Tequila, Casa Noble has built an impressive reputation even when compared against Mexico’s largest Tequila brands.

Diana Kennedy Visits Casa Noble Distillery

DIANA KENNEDY…THE WORLD’S FOREMOST AUTHORITY ON MEXICAN CUISINE ATTENDED A TEQUILA TASTING AT CAS NOBLE’S DISTILLERY

Tequila, Jalisco – December 28, 2003 – Together with the most distinguished Gourmet Group of Guadalajara Diana Kennedy visited the Casa Noble Distillery where they were received with Mariachi Music. The event was held inside a special area that has windows on one side facing the picturesque hills of Tequila and the other side captured the ancient Mango Trees that have been there for over three decades. The “tasting” was conducted by Ana Maria Romero one of the most recognized sommeliers in Mexico and has given expert advice to the most recognized Tequila producers including Casa Noble. All of the attendees sat at elegant tables with Casa Noble Crystal and Anejo being served in the “official tequila glass” made by Riedel.

After this very successful tasting the event continued with a buffet of Mexican Cuisine together with the Casa Noble Tequilas that were enjoyed by everyone.

The Casa Noble Distillery dates back to the 1700’s and is situated in the outskirts of the City of Tequila, in an area of more than 100 acres of beautiful trees and “blue agave”. The Distillery itself is set in the middle of this blue and green panorama. The doors of the Casa Noble Distillery are open all day to any person who wants a tour to see the production of Casa Noble…

Casa Noble Tequilas Presented at the House of Lords in London

British Mexican Society Organizes Casa Noble Tequila Tasting for Distinguished Guests

LONDON / JALISCO – December 18, 2003 – Casa Noble brought holiday spirit to the Lord Chancellor’s Residence at the House of Lords in London this month when the company presented its ultra premium tequilas to 60 distinguished guests. Normally the responsibility of the House of Lords is making important political decisions, but on this particular night, Mexican culture and the spirit tequila was the main issue.

At the formal event, 60 renowned guests sampled and analyzed Casa Noble Crystal, Reposado and Añejo tequilas. Guest’s glasses filled with tequila were examined, swirled, sniffed and finally savored to determine the spirit’s fine characteristics. Directing the tasting was Jose Hermosillo, CEO of Casa Noble Tequila who also gave a brief lecture about the history of tequila and its production technique.

After a very successful tasting experience, Casa Noble reached its main goal of sharing its tradition of tequila making. All the distinguished guests conversed about this very fascinating new experience with tequila and continued sipping the spirit, sharing both their comments and sensations with other surprised and satisfied guests. For many of them, this was undoubtedly a valuable and unique experience, as they have never been in contact with ultra premium tequila before. Some of the personalities that attended were a number of Lords and their Excellencies the Ambassador of Mexico, the Ambassador of Costa Rica, and the Ambassador of Chili, among other very important guests, making this a very memorable evening.

Manuel Velazquez de La Cadena Y Ortiz Monasterio as President of the British Mexican Society organized this evening of which all the proceeds will be donated to Patronage Pro Children of San Miguel de Allende, A.C. (Patronato Pro Niños de San Miguel de Allende, A.C.)

New Casa Noble Tequila Web site

“ENTER THE NEW CASANOBLE.COM”Casa Noble Tequila Ultra Premium 100% blue Agave has a new home in the WWW.

- Tequila, Jalisco - (October, 2003) Discover what makes tequila Casa Noble so unique and special, what sets it so far above the rest. Inside, you will find a new array of information about our extraordinary tequilas. Casa Noble´s history is still in the making, and we want to share with you all those special moments, our achievements, the meaningful events that account for the outstanding success of Casa Noble tequila. Find out why Casa Noble is one of the highest rated tequilas in the world right now.
Take a look at our products, our proud heritage, learn the innermost secrets about the art of fine, traditional tequila making. Discover each and every one of our 3 top-rated tequilas, learn where to find more information, ratings and reviews about Casa Noble. Find out who is talking about us. We want to share with you the Casa Noble experience, even teach you new ways of discovering the magic touch of Casa Noble in both traditional and fantastic new recipes.
Be a part of the Casa Noble experience. We will be honored with your kind visit at our home in www.casanoble.com <http://www.casanoble.com/>

Casa Noble Tequila Joins Wilson Daniels ’ Elite Portfolio

Jalisco/Beverly Hills/St. Helena,Calif – 10/2003 - Casa Noble Tequila, the ultra premium line of Tequilas has signed with St. Helena-based Wilson Daniels, Ltd., an international marketing and importing company of fine wines and spirits, to distribute its products in the United States and Canada.

"The Casa Noble brand has been recognized by the industry as a superior product and Wilson Daniels expertise will insure the brand a much broader market penetration and higher level of visibility among consumers, we are very happy that they have selected our tequilas to be in their portfolio of premium spirits" says Casa Noble partner Jose Hermosillo.

"With the addition of Casa Noble, we have added a complete line of triple distilled, ultra premium products with an exceptional provenance and superior brand image. We anticipate that the consumer interest in this line will follow the overall increase in consumption of appellation-originated, traditional products for which the branding has been updated to reflect current tastes and lifestyles," said Lonnie Charleson Vice President/Director of Sales of Wilson Daniels, Ltd.

For more information about Wilson Daniels or Casa Noble, visit us online at: www.wilsondaniels.com or www.casanoble.com

Case Noble Tequilas Dominate First U.S. Spirits Competition Winning Double Gold, Gold and Silver Awards

Los Angeles, Calif. - Casa Noble, producers of boutique tequila, established itself among the world's finest tequila distilleries at The San Francisco World Spirits Competition, the first comprehensive, international spirits judging ever in the United States, held in San Francisco, September 15-17.

Casa Noble received a total of three medals, more than any other competitor in its category and one of the few brands entered in the competition so honored.

In the Silver/Gold Tequila category, Casa Noble Crystal Tequila received Double Gold, the highest medal awarded by the competition and one reserved for those spirits that received a unanimous vote for a Gold Award by a particular panel of judges.
In the same category, Casa Noble Gold Tequila received a Silver Award, presented to spirits that received a consensus vote for that award.

In the Anejo Tequila category, Casa Noble Anejo Tequila 5 Years received a Gold Award also presented to spirits that received a consensus vote.

Casa Noble's boutique tequila is produced using carefully selected ten year old blue agave plants that meet strict requirements for water and high sugar content. They slow cook the agave hearts for 38 hours in stone ovens. Ten stainless steel fermentation vats, alembic pot stills, a sophisticated filtration system as well as a water treatment plant are used for the production of these tequilas. Only French white oak barrels are used for aging and only natural existing yeast from the plants is used in the fermentation process.

An off-shoot of the highly-regarded San Francisco International Wine Competition, the World Spirits Competition attracted more than 1,000 spirit brands from around the world entered in 43 categories and evaluated by a distinguished panel of 30 judges. Executive Director Anthony Dias Blue is Wine and Spirits Editor of Bon Appétit magazine and director of the San Francisco International Wine Competition, now in its 20th year.

Tequila

Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila
Tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila tequila